Marketing Director

Bonnell Aluminum•Newnan, GA

About The Position

Bonnell Aluminum is seeking a strategic, hands-on Director of Marketing to lead and elevate its marketing function. The role is responsible for developing and executing marketing strategies that drive profitable growth, enhance market position, generate qualified leads, support pricing strategy, guide product management initiatives, and strengthen customer engagement across business segments. The Director will turn market intelligence into measurable commercial results and position the company for success in a competitive industrial marketplace. The Director leads strategic marketing, demand generation, market segmentation and customer research, product portfolio management, pricing strategy support, team development, and brand management. The role partners with executive leadership and teams across Sales, Operations, Manufacturing, Finance, and Commercial functions. It leads a team of five marketing professionals and is accountable for measurable marketing outcomes, including lead generation, pipeline opportunities, market-segment growth, brand awareness, profitability, and revenue impact.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 5 years of progressive marketing leadership experience, preferably in manufacturing, industrial, B2B, metals, or engineered products industries.
Demonstrated success leading marketing functions and teams.
Proven track record of developing marketing strategies that generated measurable business growth and qualified sales opportunities.
Experience managing lead-generation programs that increased revenue and market share.
Strong experience collaborating with sales organizations to improve pipeline development and conversion rates.
Exceptional business acumen and commercial awareness.
Strong understanding of pricing strategies, market segmentation, and product management.
Ability to translate market intelligence into growth initiatives.
Strong analytical and strategic thinking capabilities.
Customer-focused mindset and demonstrated ability to identify market opportunities.
Demonstrated experience leading and developing teams.
Ability to influence and collaborate across all levels of an organization.
Strong decision-making and problem-solving skills.
Results-oriented approach focused on execution and accountability.
Outstanding written, verbal, presentation, and interpersonal communication skills.
Ability to communicate effectively with customers, senior leadership, sales teams, and cross-functional stakeholders.
Comfort presenting business recommendations and strategic initiatives to executive leadership.

Nice To Haves

Experience in aluminum, metals, manufacturing, building products, industrial products, or related sectors.
Knowledge of aluminum extrusion markets and customer applications.
MBA or advanced business education.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with company growth objectives.
Lead annual marketing plans, market positioning initiatives, and growth strategies.
Identify emerging market opportunities, industry trends, and competitive threats; advise executive leadership on market dynamics, customer needs, and growth opportunities.
Build a data-driven marketing organization focused on measurable commercial outcomes.
Create and execute lead-generation strategies that produce qualified sales opportunities and support revenue growth.
Develop marketing programs to increase customer acquisition, market penetration, and customer retention.
Partner with sales leadership to generate high-quality opportunities and improve conversion to business.
Establish metrics and processes to track lead generation, conversion rates, return on marketing investment, and pipeline performance.
Drive digital marketing, content marketing, trade show, industry event, and customer engagement strategies.
Develop and maintain market segmentation strategies and analyze customer, industry, and market trends.
Lead customer and market research to uncover unmet needs and growth potential, translating insights into actionable strategies.
Lead product portfolio management across business segments in partnership with Sales, Operations, Manufacturing, and Finance.
Evaluate product performance, market opportunities, and profitability; support product lifecycle management, product launches, and new market expansion.
Develop value propositions and positioning strategies that differentiate the company.
Collaborate with Commercial, Finance, and Operations teams on pricing strategies that optimize profitability and market competitiveness.
Use market data, customer insights, competitive intelligence, and industry indicators to inform pricing decisions; monitor pricing effectiveness and identify margin opportunities.
Lead, coach, and develop a team of five marketing professionals; foster accountability, collaboration, innovation, and continuous improvement.
Set performance expectations and development plans and build marketing capabilities that support long-term business objectives.
Strengthen the company brand, maintain consistent messaging across customer-facing channels, and support its reputation as a trusted aluminum solutions provider.
Drive initiatives that increase brand awareness, market visibility, and customer engagement.