Associate Director, Marketing Excellence

Bristol Myers Squibb • Princeton, NJ

1d

About The Position

The Associate Director, Commercial Excellence supports the development, implementation, and adoption of enterprise commercial excellence capabilities that strengthen strategic planning, launch readiness, and execution across global and local markets. The role partners with Global Commercial Strategy, Marketing, Medical, Market Access, Business Insights & Analytics, Learning, IT, and other functions to advance best practices, improve organizational effectiveness, and enable consistent execution of commercial priorities. It helps shape commercial excellence priorities including Unified Brand Planning, Global Brand Strategy, capability development, and AI initiatives.

The role supports commercial and brand excellence, strategic planning, launch excellence, and AI-enabled solutions. It helps evolve commercial frameworks and planning methods, simplify processes, improve launch readiness, and share launch learnings. It also supports the product ownership and continuous improvement of SAMai, works with IT on releases, and supports integration with OASIS.

The position designs or supports capability-building resources, workshops, learning experiences, and toolkits; partners with Learning teams to integrate commercial excellence methodologies into programs; and supports coaching and adoption of new ways of working. It leads or supports change management, communication, and stakeholder engagement for new frameworks, tools, technologies, and processes. The role monitors industry trends and emerging technologies, gathers feedback and performance insights, and partners with the MLx team to measure program effectiveness, capability adoption, and business impact. It develops recommendations, tracks progress, and communicates outcomes to leadership and stakeholders.

Requirements

• Bachelor's degree.
• At least 5 years of experience within pharmaceutical, biotechnology, healthcare, or related industries.
• Demonstrated experience in commercial strategy, marketing, brand planning, commercialization, launch planning, business excellence, or related functions.
• Experience leading complex cross-functional initiatives in a matrix environment.
• Strong business acumen and understanding of commercial drivers, market dynamics, and strategic planning processes.
• Ability to influence stakeholders across organizational levels without direct authority.
• Strong project management, communication, and organizational skills.
• Ability to manage multiple priorities, navigate ambiguity, and deliver results.
• Experience supporting organizational change initiatives and driving adoption of new processes or capabilities.

Nice To Haves

• Advanced degree (MBA, PharmD, MS, or equivalent).
• Global or regional marketing experience.
• Experience supporting product launches and commercialization activities.
• Experience developing and implementing planning frameworks, methodologies, or business processes.
• Experience designing and delivering capability-building programs, workshops, or learning solutions.
• Familiarity with digital, analytics, AI-enabled, or technology-driven business solutions.
• Experience managing external partners, agencies, consultants, or vendors.

Responsibilities

• Support the evolution, implementation, and continuous improvement of commercial excellence frameworks, processes, tools, and best practices, including Unified Brand Planning and Global Brand Strategy.
• Contribute to strategic planning methodologies that improve decision-making, alignment, and execution.
• Identify opportunities to simplify commercial processes while maintaining consistency and quality.
• Partner with brand teams and cross-functional stakeholders to strengthen strategic planning capabilities and execution excellence.
• Develop guidance, tools, and resources that support customer-centric, data-informed decision-making.
• Partner with the Launch Excellence function to enhance launch planning, readiness, and execution capabilities.
• Support development and implementation of launch frameworks and best practices, and facilitate knowledge sharing and continuous improvement based on launch learnings and market feedback.
• Lead or support product ownership for SAMai, oversee its continuous improvement, enhancements, and adoption, partner with IT on releases, and support integration with OASIS.
• Design, develop, or support capability-building resources, workshops, learning experiences, and toolkits for global commercial capabilities.
• Partner with Learning teams to integrate commercial excellence methodologies into learning programs and support coaching and learning initiatives.
• Lead and support change management activities for new frameworks, tools, technologies, and business processes.
• Develop communication and engagement strategies that drive stakeholder awareness, understanding, and adoption.
• Build partnerships across functions and geographies to facilitate implementation of strategic initiatives.
• Monitor industry trends, emerging technologies, and leading practices to identify opportunities to advance commercial excellence.
• Support evaluation and implementation of innovative approaches, digital solutions, and AI-enabled tools.
• Gather stakeholder feedback and performance insights to continuously improve offerings and capabilities.
• Partner with MLx team members to define and monitor measures of program effectiveness, capability adoption, and business impact.
• Develop insights and recommendations, track progress against key objectives, and support communication of outcomes to leadership and stakeholders.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings.
• Flexible Time Off (FTO) without a set accrual limit for eligible U.S.-based exempt employees, subject to manager approval.
• Paid company holidays.
• Eligible employees may have paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may participate in an annual Global Shutdown between Christmas Day and New Year's Day.
• Additional discretionary incentive cash and stock opportunities may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Director