ViiV Healthcare (GSK) Sr. Director, Portfolio & Channel Marketing

GSK • Durham, CA

3d • Hybrid

About The Position

The Senior Director, Portfolio and Channel Marketing leads U.S. portfolio marketing strategy across a complex HIV and specialty portfolio, connecting portfolio priorities with customer strategy and commercial execution. As an enterprise integrator, this role leads strategic initiatives across brands, customer segments, field teams, and cross-functional partners, translating portfolio strategy into clear priorities, differentiated customer experiences, scalable resources, and strong commercial execution.

The role leads integrated portfolio and multi-brand strategies and complex strategic initiatives, including portfolio business planning, prioritization, investment decisions, and long-term planning. It oversees HCP engagement and education, corporate accounts and enterprise-wide IDN strategy, commercial KOL engagement, U.S. conferences and congresses, lifecycle management, and multi-brand marketing. The position also leads, coaches, and develops direct reports; establishes priorities and operating rhythms for the Portfolio Marketing team; and maintains governance and risk oversight for customer-facing initiatives in partnership with Medical, Legal, Compliance, and other functions.

The position is based at ViiV Healthcare’s U.S. headquarters in Durham, North Carolina, and follows a hybrid work model requiring at least two days per week onsite. Candidates outside commuting distance must relocate to North Carolina; a domestic relocation package is available.

Requirements

• Bachelor’s degree.
• 10+ years of commercial experience, including sales or marketing, with experience in brand marketing, lifecycle marketing, loss-of-exclusivity planning, matrix and senior-leader engagement and leadership, and digital strategy.
• 8+ years of experience leading and managing teams, including experience with large health systems or strategic accounts.
• 6+ years of experience in U.S. pharmaceutical or biotech in-line brand marketing.
• 4+ years of experience in strategy development and execution.
• Experience with data-driven decision-making, forecasting, and resource allocation.
• Ability to work in the office two days per week.
• Hybrid work based at the Durham, North Carolina headquarters; candidates not within commuting distance must relocate to North Carolina.

Nice To Haves

• Experience in HIV, Hepatitis C, immunology, oncology, or other specialty or portfolio platforms.
• Second-line leadership experience, including field or customer-facing teams.
• Understanding of U.S. pharmaceutical channels, pricing, and market access strategies.
• Experience in strategic account management, health systems strategy, and leadership.
• Experience collaborating on forecasting, planning, and data development.
• Demonstrated strategic thinking and analytical skills balanced with strong operational experience.
• Experience leading lifecycle management plans and developing innovative go-to-market approaches.

Responsibilities

• Lead integrated portfolio and multi-brand strategies with brand teams and cross-functional partners.
• Lead strategic initiatives, portfolio business planning, prioritization, investment decisions, and long-term planning.
• Lead HCP engagement, speaker programs, peer-to-peer education, and multi-brand programs, including strategy, governance, and operations.
• Establish governance, controls, and accountability for compliant HCP program execution with brands, field teams, Medical, Legal, Compliance, and agencies.
• Use data, insights, and performance measures to improve HCP engagement and simplify processes for field teams.
• Lead enterprise-wide IDN and Corporate Accounts marketing strategy and align portfolio priorities with customer needs and a coordinated portfolio value proposition.
• Partner with Corporate Accounts and cross-functional leaders to prioritize strategic IDNs and turn customer and account insights into actionable strategies.
• Develop portfolio resources, tools, and engagement models for IDN and corporate account teams.
• Lead commercial strategy for identifying, segmenting, prioritizing, and engaging KOLs and other influential external experts, including rising stars and digital online influencers.
• Coordinate KOL engagement across portfolio marketing, brand teams, field teams, congresses, and other commercial stakeholders, and translate insights into commercial strategy and execution.
• Lead U.S. commercial medical conference and congress strategy, investment priorities, and operations; coordinate portfolio messaging, commercial presence, customer and KOL engagement, leadership participation, and field activation.
• Partner with Global on international tier-one congresses, capture customer, competitor, and KOL insights, and evaluate congress investments.
• Lead commercial lifecycle strategy and multi-brand initiatives, translating long-term portfolio priorities into actionable commercial plans.
• Lead portfolio transitions, including strategic discontinuation and simplification, while maintaining current business performance.
• Lead, coach, and develop direct reports and lead talent discussions across ViiV and the GSK enterprise.
• Establish priorities and operating rhythms across the Portfolio Marketing team.
• Maintain governance and oversight of HCP engagement, speaker programs, KOL engagement, congress activities, and other customer-facing initiatives.
• Ensure appropriate partnership with Medical, Legal, Compliance, and other governance functions.

Benefits

• Comprehensive benefits program; ViiV employees receive the same benefits options and plans as GSK employees.
• Domestic relocation package for eligible candidates who need to relocate to North Carolina.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior