ViiV Healthcare (GSK) Marketing Manager, HIV Treatment Strategy

ViiV Healthcare•Durham, CA

1d•Hybrid

About The Position

The Marketing Manager, HIV Treatment Strategy will lead development, integration, and execution of the brand commercial strategy for a potential new indication and launch plan, under the leadership of the Strategy Director. The role serves as the day-to-day commercial integrator across market shaping, campaign and message evolution, launch planning, measurement, and cross-functional execution. It will monitor preparation and performance and provide regular updates to senior leadership on strategic readiness, cross-functional performance, and customer impact. The position is based at ViiV Healthcare’s U.S. headquarters in Durham, North Carolina, and follows a hybrid model with at least two onsite days per week. Candidates who do not currently live in the Durham area must be willing to relocate; relocation support is available. Travel of up to 10% is required for meetings, congresses, and field rides.

Requirements

Bachelor’s degree from an accredited institution.
At least 4 years of pharmaceutical marketing experience, such as brand marketing, market access, market research, or marketing operations.
US HCP marketing or field experience.
Experience with copy approval.
Experience using a range of digital and AI tools to optimize content, omnichannel delivery, and review performance.
Ability to travel up to 10% for meetings, congresses, and field rides.
Ability to work onsite in Durham, NC at least two days per week; candidates outside the area must be willing to relocate.
Strong communication, interpersonal influence, and prioritization skills.
Ability to review, analyze, and assess performance drivers and opportunities.
Strong business acumen and analytical skills.
Demonstrated strategic thinking, analysis, and decision-making skills.
Ability to determine customer unmet needs and deliver meaningful value.

Nice To Haves

MBA or master’s degree in marketing, business, or a related field.
Skill in using AI to analyze customer needs and enhance market effectiveness.
Ability to motivate, lead, and influence across levels and functions.
Financial acumen and experience managing budgets.
Proven track record of developing materials or programs that deliver against strategy.
Passion for innovative thinking and meticulous attention to detail.

Responsibilities

Drive development and execution of the commercial strategy, translating Strategy Director guidance into an actionable market-shaping and indication launch plan.
Integrate the commercial launch plan day to day, managing milestones, dependencies, decisions, risks, and accountabilities across workstreams.
Evolve the brand campaign, message architecture, and customer narrative as clinical, market, and customer insights develop, while maintaining alignment with the broader brand strategy.
Lead development and refinement of claims and messaging through customer research and legal, regulatory, and medical review.
Partner with Promo, P2P, Digital, and other channel owners to translate strategy and campaigns into coordinated channel plans while preserving functional ownership of execution.
Develop and track a measurement plan covering market-shaping KPIs, launch-readiness indicators, customer behavior, and business performance.
Translate performance, customer research, and marketplace signals into recommendations to optimize campaigns, messaging, and launch plans.
Serve as the day-to-day commercial point of contact for indication and label developments, translating approved implications into updated messaging, plans, and deliverables.
Integrate input and dependencies from Medical, Payer/Market Access, Global, Insights & Analytics, and other partners into the US commercial plan.
Identify material risks, gaps, and strategic trade-offs; drive resolution with accountable owners and elevate recommendations to the brand Marketing Strategy Director.
Monitor strategic preparation, cross-functional performance, and customer impact and prepare regular updates for senior leadership.