Product Director, Professional Promotion Marketing, Rybrevant

Johnson & Johnson • Horsham, PA

6d • Onsite

About The Position

Johnson & Johnson is recruiting a Product Director, Professional Promotion Marketing for Rybrevant, located in Horsham, Pennsylvania. The role is accountable for understanding and implementing strategies to influence Rybrevant Fastpro and Lazcluze treatment in the lung cancer disease state. It drives healthcare professional marketing strategies, plans, and initiatives in the lung cancer marketplace to help providers reimagine care for patients.

The Product Director leads peer-to-peer marketing for Rybrevant and Lazcluze, including building, training, and evolving the Speaker Bureau. The role develops comprehensive marketing plans, positioning, and messaging; partners closely with Global Commercial Strategy, Sales, Sales Learning & Development, Medical Affairs, and other internal teams; and develops regional campaigns tailored to customer challenges. Marketing tactics may include personal, non-personal, and medical education. The position also uses advisory boards, analytics, and market research to generate insights, participates in advisory boards and congresses, and attends scientific sessions as needed.

Requirements

• Bachelor’s degree required.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in Sales, Marketing, Managed Care Account Management, Pricing, related fields, or a qualified leadership development program.
• Proficiency in marketing and project management, with clear communication skills.
• Ability to travel up to 20%, potentially including overnight and weekend travel.

Nice To Haves

• MBA or advanced degree in a related field.
• People leadership experience.
• Oncology experience.
• Previous sales experience.
• Product launch experience.
• Demonstrated commitment to learning emerging technologies such as AI through exploration, iteration, and applying new tools over time.
• Skills in AI solution evaluation, brand marketing, brand positioning strategy, business alignment, customer centricity, customer intelligence, data analysis, data-driven decision-making, developing others, execution focus, financial analysis, inclusive leadership, leadership, market expansion, product development lifecycle, product management, product portfolio management, product strategies, risk assessments, stakeholder management, strategic thinking, or team management.

Responsibilities

• Lead peer-to-peer marketing strategy for Rybrevant and Lazcluze, including building, training, and evolving the Speaker Bureau.
• Develop comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals.
• Partner with the Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners to develop and execute strategies, marketing assets, and tactical plans.
• Customize brand messaging and lead regional marketing campaigns that address customer challenges, using personal, non-personal, and medical education tactics as appropriate.
• Lead advisory boards, analytics, and market research in partnership with the insights and analytics team to generate insights for marketing initiatives.
• Shape and participate in advisory boards and congresses, and attend scientific sessions as needed.
• Understand and implement strategies to influence Rybrevant Fastpro and Lazcluze treatment in lung cancer.

What This Job Offers

• Job Type: Full-time
• Career Level: Director