Group Product Director, Professional Promotion, Gastroenterology
About The Position
Johnson & Johnson Innovative Medicine is recruiting a Group Product Director, Gastroenterology Marketing, based in Horsham, Pennsylvania. The role leads a highly capable marketing team accountable for professional marketing efforts in Gastroenterology and is part of the Immunology marketing team. It reports directly to the Director of Marketing. The Group Product Director shapes HCP marketing strategy, professional promotion, and medical education, and is accountable for meeting strategic brand imperatives and contributing to U.S. revenue and share goals. The role also develops, retains, and motivates direct reports and supports employee development and workforce planning. It calls for strong leadership presence, strategic thinking, attention to detail, and extensive engagement with stakeholders across the business. The role is based in Horsham, PA, with an onsite expectation of three days per week and up to 20% domestic travel.
Requirements
- Bachelor of Arts or Bachelor of Science degree.
- At least 10 years of commercial or related business experience, including at least 5 years of successful pharmaceutical marketing.
- People leadership experience.
- Demonstrated track record of business results, storytelling competencies, and comfort trying new things.
- Ability to influence large and diverse teams without direct authority.
- Strong verbal, written, and executive communication skills, with demonstrated presentation skills.
- Experience managing agency or vendor relationships.
- Strong sense of urgency and big-picture orientation, with attention to detail.
- Continual assessment of the competitive landscape to inform strategic choices.
- Innovative and proactive approach, strong analytical ability, and excellent business acumen.
- Excellent leadership and decision-making skills, with the ability to influence, collaborate, and work with a team to deliver results.
Nice To Haves
- MBA or another related advanced degree.
- Strong learning agility and command of clinical data.
- Sales or sales leadership experience.
- Demonstrated success partnering with sales teams.
- Commitment to learning emerging technologies such as AI through exploration, iteration, and applying new tools over time.
- Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use, and applying sound judgment to AI-enabled insights.
Responsibilities
- Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.
- Lead HCP marketing strategy and execution, including positioning, messaging, and tactics across field-team personal promotion assets such as the Interactive Visual Aid, as well as non-personal promotion assets such as websites and HCP media plans.
- Partner with the Thought Leader Liaison team to manage Key Opinion Leader relationships and lead professional education through peer-to-peer programming and advisory boards.
- Partner with sales leadership and Learning Excellence to plan and execute regular field training that prepares field teams on strategy and new data.
- Work with Commercial Excellence to turn data into insights that inform strategy.
- Collaborate with Medical Affairs, Global Marketing, Finance, Sales, and cross-franchise marketing to identify differentiation opportunities, develop plans and tactics for the U.S. business, and translate clinical data into commercial opportunities.
- Build relationships and work effectively with external agencies and internal partners to deliver prioritized tactics successfully.
- Partner with Legal, Medical, Regulatory, and HCC to obtain approval of marketing materials.
- Plan proactively and cross-functionally around Gastroenterology data, competitor activity, and market events; deliver and continually optimize the HCP marketing tactical plan.
- Support employee development and Human Resources Planning programs, including management development and training.
- Provide an environment that supports equal employment opportunity and values a diverse workforce.
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What This Job Offers
Job Type
Full-time
Career Level
Director
