Product Manager, Professional Promotion, ICOTYDE

Johnson & Johnson Innovative Medicine • Horsham, PA

6d • Hybrid

About The Position

Johnson & Johnson Innovative Medicine is recruiting a Product Manager for ICOTYDE® in Horsham, Pennsylvania. As a core member of the ICOTYDE® brand team, the Product Manager shapes and executes promotional strategy for healthcare professionals in Plaque Psoriasis (PsO). The role collaborates across the organization to develop and deliver marketing strategies, promotional materials, and resources that support dermatology field teams. The position reports to the Group Product Director, ICOTYDE® HCP Marketing, Dermatology.

The role develops and optimizes HCP promotional materials and field resources, overseeing work from insight generation and strategic planning through agency development, promotional review, implementation, and performance optimization. It partners with Learning Excellence on field readiness, training, launch activities, and effective use of promotional materials, and turns customer insights, analytics, market intelligence, competitive activity, and field feedback into actionable recommendations.

The Product Manager also works with external agencies and cross-functional partners, including Sales, Medical Affairs, Regulatory, Legal, and Insights & Analytics, to deliver aligned, timely, high-quality marketing initiatives. The role contributes to Professional Promotion Team priorities, field engagement, customer interactions, and culture-building initiatives. Other duties may be assigned. The position requires working in Horsham, PA, three days per week, and domestic travel up to 30%.

Requirements

• Bachelor’s degree required.
• At least five years of business experience with a successful track record; experience in Marketing is preferred, or alternatively in Sales, Learning & Development, Medical Affairs, or a related field.
• Strong analytical and critical-thinking skills, including the ability to translate data into actionable tactics that deliver business objectives.
• Demonstrated ability to lead in a matrixed environment and influence without authority.
• Excellent communication and project management skills.
• Demonstrated passion and perseverance in pursuing long-term, meaningful goals.
• Ability to work in Horsham, PA, three days per week.
• Ability to travel domestically up to 30%.

Nice To Haves

• MBA preferred.
• Experience in Marketing is preferred.

Responsibilities

• Develop and optimize healthcare professional promotional materials and field resources, leading execution from insight generation and strategic planning through agency development, promotional review, implementation, and performance optimization.
• Partner with Learning Excellence to support field readiness, training, launch activities, and effective use of promotional materials.
• Translate customer insights, analytics, market intelligence, competitive activity, and field feedback into actionable recommendations to improve marketing effectiveness.
• Collaborate with external agencies and cross-functional partners, including Sales, Medical Affairs, Regulatory, Legal, and Insights & Analytics, to ensure aligned, timely, and high-quality execution of marketing initiatives.
• Contribute to Professional Promotion Team priorities, field engagement, customer interactions, and culture-building initiatives.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level