Product Manager, Professional Promotion, ICOTYDE

Johnson & Johnson • Horsham, PA

5d • Hybrid

About The Position

Johnson & Johnson Innovative Medicine is recruiting a Product Manager, Professional Promotion, for ICOTYDE® in Plaque Psoriasis (PsO), based in Horsham, Pennsylvania. As a core member of the ICOTYDE® brand team, the Product Manager will shape and execute promotional strategy for healthcare professionals. The role collaborates across the organization to develop and deliver marketing strategies, promotional materials, and resources that support dermatology field teams. The position reports to the Group Product Director, ICOTYDE® HCP Marketing, Dermatology.

The Product Manager leads HCP promotional materials and field resources from insight generation and strategic planning through agency development, promotional review, implementation, and performance optimization. The role also supports field readiness, training, and launch activities, and uses customer insights, analytics, market intelligence, competitive activity, and field feedback to improve marketing effectiveness.

The position is based in Horsham, PA, with work required at the location three days per week and domestic travel up to 30%.

Requirements

• Bachelor’s degree required.
• At least five years of business experience with a successful track record, preferably in Marketing or alternatively in Sales, Learning & Development, Medical Affairs, or a related field.
• Strong analytical and critical-thinking skills, including the ability to translate data into actionable tactics that deliver business objectives.
• Demonstrated ability to lead in a matrixed environment and influence without authority.
• Excellent communication and project management skills.
• Demonstrated passion and perseverance in pursuing long-term, meaningful goals.
• Ability to work in Horsham, PA, three days per week and travel domestically up to 30%.

Nice To Haves

• MBA preferred.
• Preferred skills: Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, and Technical Credibility.

Responsibilities

• Develop and optimize HCP promotional materials and field resources, leading execution from insight generation and strategic planning through agency development, promotional review, implementation, and performance optimization.
• Partner with Learning Excellence to support field readiness, training, launch activities, and effective use of promotional materials.
• Translate customer insights, analytics, market intelligence, competitive activity, and field feedback into actionable recommendations that improve marketing effectiveness.
• Collaborate with external agencies and cross-functional partners, including Sales, Medical Affairs, Regulatory, Legal, and Insights & Analytics, to ensure aligned, timely, and high-quality execution of marketing initiatives.
• Contribute to Professional Promotion Team priorities, field engagement, customer interactions, and culture-building initiatives.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level