Product Director, Professional Promotion Marketing, Rybrevant

Johnson & Johnson Innovative Medicine • Horsham, PA

7d • Onsite

About The Position

Johnson & Johnson is recruiting a Product Director, Professional Promotion Marketing for Rybrevant, based in Horsham, Pennsylvania. The role focuses on influencing Rybrevant Fastpro and Lazcluze treatment in the lung cancer disease state and developing and implementing healthcare professional marketing plans and initiatives in the lung cancer marketplace. The Product Director will craft marketing strategies intended to help providers reimagine care and redefine living for patients with lung cancer.

The role leads peer-to-peer marketing strategy for Rybrevant and Lazcluze, including building, training, and evolving the Speaker Bureau. It also leads comprehensive marketing plans covering strategy, positioning, and messaging, and coordinates development and execution of strategies, marketing assets, and tactical plans with the Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and other internal partners. The Director tailors brand messaging and develops regional campaigns for customer needs, using personal, non-personal, and medical education tactics as appropriate. The position also uses advisory boards, analytics, and market research to generate insights, and participates in advisory boards, congresses, and scientific sessions as needed.

Requirements

• Bachelor’s degree required.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in Sales, Marketing, Managed Care Account Management, Pricing, or related fields, and/or experience in a qualified leadership development program.
• Proficiency in marketing and project management, with clear communication skills.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

• MBA or advanced degree in a related field.
• People leadership experience.
• Oncology experience.
• Previous sales experience.
• Product launch experience.
• Demonstrated commitment to learning emerging technologies such as AI through exploration, iteration, and applying new tools over time.

Responsibilities

• Lead peer-to-peer marketing strategy for Rybrevant and Lazcluze, including building, training, and evolving the Speaker Bureau.
• Lead development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals.
• Partner closely with the Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners to develop and execute strategies, marketing assets, and tactical plans.
• Customize brand messaging and lead regional marketing campaigns addressing unique customer challenges, using personal, non-personal, and medical education tactics as appropriate.
• Lead advisory boards, analytics, and market research with the insights and analytics team to generate insights for marketing initiatives.
• Shape and participate in advisory boards and congresses, and attend scientific sessions as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Director