Director of Sales and Marketing

Harmony Senior Services•Laurel, MD

8d•$35,568 - $575,000•Onsite

About The Position

The Sales and Marketing Director oversees the community’s internal and external marketing efforts to meet or exceed budgeted census. The role coordinates marketing plans and activities, manages inquiries and tours, builds relationships with prospective residents and community partners, and supports a smooth admissions and move-in process. It also provides staff training, handles resident and family concerns, and represents the community in local media in accordance with company policies.

Requirements

High school diploma or GED.
Three years of experience working as a marketing director in senior care.
Demonstrated ability to build census.
Ability to analyze data and develop and implement a marketing plan.
Strong organizational skills and ability to multitask and complete projects on time.
Ability to establish relationships with prospective clients and their families, associates, community resource groups, and the management team.
Strong oral and written communication skills.
Proficiency using computer programs.
Ability to work a flexible schedule based on business needs, which may include evenings and weekends.
Ability to lift, carry, and push up to 25 pounds.

Nice To Haves

Bachelor’s degree or equivalent experience.

Responsibilities

Maintain building readiness for prospective residents, including daily tour-route readiness and model-room setup.
Train staff on creating strong first impressions, telephone etiquette, inquiry handling, and customer service.
Develop a quarterly marketing plan with the marketing team in compliance with corporate standards.
Complete marketing reports on time and lead internal marketing meetings.
Personally manage inquiries when present and ensure leadership coverage for inquiries and tours when absent.
Promote appropriate sales enhancements and use mystery-shopping feedback to improve inquiry handling.
Document prospect contacts in the lead-tracking system and respond to inquiries within one business day or before the end of the business day.
Identify needs, barriers, and next steps for each inquiry and generate marketing activity reports.
Make and document external marketing calls, follow up on calls, and conduct them according to the corporate schedule and census needs.
Host community events, promote or work with senior-care support groups, and promote the community as a meeting space for local groups.
Build community relationships by participating in networking groups at least once weekly.
Serve as an educational spokesperson on aging and health issues.
Develop resident referrals through incentives and housewarming parties.
Review and collect admissions paperwork, ensure it is complete, and distribute it to appropriate department heads.
Manage move-ins, involve department heads, and ensure they are introduced to new residents within 48 hours of arrival.
Ensure apartments are ready for move-in using the room-readiness checklist.
Build relationships with local skilled nursing facilities to support discharge planning when necessary.
Respond promptly to resident and family concerns, participate in resident and family surveys, and follow up on concerns raised.
Develop family events with the marketing team in accordance with corporate guidelines.
Develop an active respite program.
Visit residents when they are in the hospital.
Help serve as the community spokesperson for local media, follow the Media Relations Policy, and build positive local media relationships.
Perform other duties as assigned.