Director of Sales and Martketing

DRIFTWOOD HOSPITALITY MANAGEMENT•Southlake, TX

8d•Onsite

About The Position

The Director of Sales and Marketing is a member of the hotel’s executive committee and leads top-line revenue across group, volume transient, and catering sales. The role sets the hotel’s commercial direction, anticipates market shifts, and ensures budgeted revenues are met or exceeded. The Director monitors market trends, market share, and competitive performance, then guides the rooms and catering sales teams in turning those insights into production. The role also develops and executes the hotel’s marketing communications plan and manages the sales and marketing budget. The Director partners closely with the General Manager, Revenue Management, Operations, ownership, and asset management. The position is at Hilton Dallas/Southlake Town Square in Southlake, Texas, a 248-room hotel with more than 28,000 square feet of meeting space.

Requirements

At least three years of experience as a sales leader.
Prior luxury hotel sales experience.
Experience communicating and working with ownership groups and asset management.
Proficiency with sales automation systems, including DELPHI, and property management systems.
A proven record of collaborative work with revenue management.
Well-rounded knowledge of market segments and channel sources, and the ability to build a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work effectively in a team environment.
Ability to lead, train, and motivate a direct sales team and foster cooperative, competitive team spirit and a winning attitude.
Ability to multitask and prioritize departmental functions to meet deadlines.
Regularly stand, walk, and talk or hear; frequently use hands to finger, handle, or feel objects or a telephone; regularly lift and/or move up to 10 to 25 pounds.

Nice To Haves

Prior experience as a Director of Sales and Marketing.

Responsibilities

Lead revenue production across group, volume transient, and catering, holding the sales organization accountable to budget, forecast, and market share targets.
Set sales goals and production targets aligned with budget and market share objectives, and manage group pace and position.
Develop and execute segment strategies and growth plans for existing and target accounts.
Create sales deployment plans and market assignments that align talent and territory with business opportunities.
Monitor market trends, market share movement, and the competitive hotel environment through ongoing competitive analysis.
Interpret and apply Smith Travel Research data, financial P&L, business mix, forecasts, group pace and position, and other hotel reporting.
Understand and communicate demand generators, supply and demand dynamics, and economic factors affecting hotel performance.
Develop and implement a marketing communications plan to achieve the hotel’s desired positioning.
Manage the sales and marketing budget and allocate spending to initiatives that support revenue goals.
Represent the voice of the customer and communicate customer issues and concerns throughout the organization.
Provide ownership groups and asset management with clear updates on sales performance, pace, and market position.
Partner with Revenue Management on business mix, pricing, and displacement decisions.
Direct, lead, train, and motivate the rooms and catering sales teams, fostering a collaborative and competitive culture.