Director Marketing

AEG Worldwide•Las Vegas, NV

About The Position

The Director Marketing, Las Vegas will create detailed promotional and advertising plans that identify target demographics for shows across multiple venues. The role develops strategies for existing events by analyzing market development statistics and audience and artist data, and consulting internal and external sources. Under the guidance of the VP Marketing, the Director oversees the marketing department’s progress and performance to ensure work is completed correctly and on deadline. The position leads marketing campaigns and media planning for AEG Presents Las Vegas shows, events, residencies, and tours. It serves as the primary local marketing contact for artist marketing representatives, oversees advertising materials and creative approvals, coordinates with booking, public relations, ticketing, media, venue, vendor, label, and artist-management partners, and supports ticket sales through additional marketing opportunities. The role also manages department workflow and staff development, builds partner and industry relationships, and contributes to short- and long-range planning. A bachelor’s degree in Marketing, Business, Communications, or Public Relations is required. The position pays $84,046.89–$130,000.00 and is eligible for a bonus under the current bonus plan requirements.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or Public Relations.
8–10 years of experience working with and creating budgets.
Excellent computer skills, including proficiency in Microsoft Word, Outlook, Excel, and Photoshop.
Knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices.
Strong interpersonal skills and the ability to create and foster relationships.
Knowledge of media buying, negotiating, and documenting agreements.
Knowledge of the music industry and artist demographics.
Strong organizational skills and exceptional attention to detail.
Excellent written, verbal, and listening communication skills.

Nice To Haves

8–10 years of experience working as a promoter.

Responsibilities

Create detailed marketing and promotional campaigns for individual shows, identifying target demographics.
Research marketing trends and practices and apply strategies to AEG Presents Las Vegas shows, events, residencies, and tours.
Purchase and monitor media plans; develop national, regional, and local promotions; and coordinate strategy with talent buying, property and venue partners, and public relations.
Oversee marketing team members’ progress and performance under the guidance of the VP Marketing, ensuring assigned work is completed correctly and on deadline.
Mentor and guide marketing staff, providing information and educational and experiential growth opportunities.
Manage marketing workflow by scheduling and assigning employees and following up on work results.
Serve as the primary local marketing contact for artist marketing representatives regarding show and residency marketing plans and approvals.
Develop strategies for existing events by analyzing market development statistics and audience and artist data and consulting internal and external sources.
Oversee the creation and approval of advertising materials and creative; order signage, digital assets, and video content; and coordinate sensitive materials and vendor contracts with legal.
Collaborate with the booking team on artist and venue pitch decks for new business and presentations.
Coordinate with PR agencies on press releases and day-of-show press lists; coordinate press interviews and secure artist availability for promotions.
Identify short- and long-range issues, provide relevant information and commentary, recommend options and courses of action, and implement directives.
Build and cultivate partner and industry relationships by attending live events, networking lunches, and meetings.
Maintain professional and technical knowledge through educational workshops, professional publications, personal networks, and professional societies.
Follow up with media outlets and artist management on marketing opportunities that can increase ticket sales.
Liaise with media, venues, vendors, labels, and artist management.
Organize and submit ticket holds for promotions, media, and artist management to the ticketing department.
Work with the Regional Ticketing Director on ticketing strategies.