Marketing Coordinator Jobs

About The Position

Requirements

• Bachelor of Science in Communications, Marketing or related fields
• 1+ years of relevant professional experience
• Knowledge of and ability to quickly develop proficiency in using and scheduling HubSpot and Meta Ads to develop ad campaigns is required.
• Knowledge of and ability to quickly develop proficiency in managing list in HubSpot and Meta.
• Proficient use of design tools and technologies, such as HTML5, CSS3, Adobe XD, Adobe Photoshop, Adobe Illustrator, InDesign, JavaScript, Python.
• Knowledge of and ability to quickly develop Google analytics proficiency for analyzing user behavior and traffic. Familiar with Google Tag Manager and basic landing page optimization.
• Ability to work on a team, within a singular department or cross-departmentally; adapts quickly to changing work demands, requirements or processes.
• Demonstrated proficiency in or able to quickly become proficient at using CRM software applications, particularly HubSpot.
• Experience with social media scheduling or quickly able to demonstrate proficiency in doing so.
• Experience with digital marketing and Pay-Per-Click (PPC) fundamentals or quickly able to learn and demonstrate proficiency.
• Highly organized with strong attention to detail; able to manage multiple projects and deadlines.
• Exceptional planning, organizational, time management, attention to detail and interpersonal skills.
• Excellent communication skills, including effective writing, speaking, and listening.
• Proficient in productivity software (i.e., Microsoft Office, G-Suite)
• Takes initiative and welcomes supervision; readily receives and applies feedback.
• Regular, reliable and punctual attendance.
• Disposition is consistently professional, cooperative, and collegial as evidence by workplace maturity, composure, perspective, transparency, reliability, integrity and trustworthiness.
• Caring for and commitment to the vision, mission, and welfare of CRS.
• Must be able to work and thrive in an open suite, highly collaborative environment.
• Able to remain seated to use a computer or talk on phone for up to 8 hours/day with breaks and lunch.
• Must be able to lift, push, pull or carry up to up to 30 lbs.

Nice To Haves

• Basic understanding (or willingness to learn expeditiously) of standard business operations and processes.

Responsibilities

• Plan and manage a content calendar, draft engaging captions and text, shoot/edit short-form videos and photos, and schedule posts for social platforms such as Meta, LinkedIn and YouTube.
• Monitor and reply to comments, direct messages, and brand mentions to interact with followers and provide timely customer service.
• Identify and track key performance indicators such as reach, engagement, and conversion rates to measure campaign performance and adjust strategies.
• Remain up-to-date with emerging social media trends, algorithm changes, and audience preferences to keep content relevant.
• Build, schedule, and deploy email campaigns in HubSpot.
• Manage contact lists, segmentation, and database organization in HubSpot CRM.
• Create and maintain automated email workflows and drip campaigns.
• Upload creative assets and ensure campaign quality assurance.
• Monitor email performance and assist with optimization efforts.
• Optimize performance through A/B testing; test all aspects of email marketing including day and time sent, from address, subject line, call-to-action placement and contact frequencies.
• Employ a consistent best-practice approach and provide expertise for creating email, including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA compliance.
• Coordinate the daily flow of emails with internal teams and external vendors as required.
• Effectively deploy all emails with the internal team.
• Review provided content, links and copy prior to packaging assets, email testing to ensure all edits are reflected before deployment.
• Pull daily, weekly, monthly, and quarterly analytics reports measuring email performance.
• Proof and collaborate with supervisor to provide okay to send on all emails before deployment.
• Ensure accurate and timely campaign deployment.
• Maintain well-maintained content calendars, email lists, and marketing workflows.
• Manage and optimize Google Ads campaigns.
• Conduct keyword research, create ad copy, set up targeting, monitor performance, and adjust strategies to improve ROI.
• Manage, edit, and publish day-to-day text, images, and media on website.
• Proofread web copy, check links, and ensure pages match brand guidelines and web accessibility rules.
• Add relevant keywords, meta descriptions, and alt text to boost search engine rankings.
• Communicate Google ad campaign performance results to teams and stakeholders.
• Monitor Google ad campaign progress and track daily or weekly Key Performance Indicators (KPIs) like clicks, conversions, and spend pacing.
• Draft and distribute press releases and other external communications.
• Support event, promotional, and brand marketing initiatives.
• Conduct research and compile marketing reports as needed.
• Assist with various marketing projects and administrative tasks to support overall marketing objectives.
• Participate in regular face-to-face planned and impromptu planning meetings.
• Proactively address challenges, seeking opportunities for continuous improvement.