Marketing & Communications Coordinator

ACCRA Management Group LLC • Minnetonka, MN

1d • $29 - $33

About The Position

At Accra, the mission is to improve lives by providing individualized homecare services and support to people living at home. The organization fosters an environment where employees are respected, celebrated, and encouraged to bring their whole selves to work.

The Marketing & Communications Coordinator executes integrated marketing campaigns, maintains core marketing platforms, and supports internal and external communications to drive client referrals, strengthen brand awareness, and ensure effective messaging across Accra’s audiences. The role partners closely with the Marketing Manager and cross-functional teams to translate strategy into high-impact execution. The position includes travel independently across Accra’s geographic service areas as needed.

Requirements

• Bachelor of Arts degree in marketing, communications, or a related field.
• At least one year of communications experience, specifically using MailChimp or a similar marketing platform.
• One to three years of experience with digital design using Canva, Adobe, or similar design tools.
• Proficiency with a variety of computer applications, including Microsoft Office.
• Strategic and creative thinking with a strong focus on delivering results.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to build relationships across all organizational levels.
• Ability to prioritize and meet deadlines.

Responsibilities

• Plan, create, and execute multichannel marketing campaigns across email, web, social, and print that align with strategic goals and drive lead generation.
• Contribute marketing efforts toward a 15% year-over-year increase in client referrals.
• Design, write, and distribute monthly communications to referral partners that generate engagement and contribute to increased referrals.
• Ensure visual marketing collateral meets brand standards.
• Oversee the Accra Advocate, Accra’s monthly touchpoint for referral partners, and source content that maintains email engagement benchmarks.
• Collaborate with outreach, operations, and care teams to source stories, gather insights, and support internal initiatives with compelling marketing.
• Maintain Accra’s marketing platforms, including the WordPress website, MailChimp email system, and social media accounts; update content, monitor integrations, source and upload contact lists, and ensure accurate, consistent, reliable performance.
• Write blog content supporting the marketing team’s goal of moving homecare-related terms such as PCA, CFSS, 245D, and FMS into the top three search positions within 12 months.
• Manage and maintain Accra’s Homebase internet and coordinate requested updates across teams.
• Ensure marketing and internal communications reflect Accra’s person-centered values, center client, caregiver, and family voices, represent diverse experiences accurately, and use accessible, inclusive language.
• Own the social media content calendar and posting cadence, coordinating weekly content deployment in line with priorities set with the Manager.
• Handle communications from Accra’s service teams for distribution to clients, caregivers, and/or responsible parties.
• Plan and host a monthly town hall with and for AMG staff.
• Travel independently across Accra’s geographic service areas as needed.

Benefits

• Schedules designed to support work/life balance.
• Generous paid time off, including an additional paid self-care day and a separate paid community-volunteering day.
• Free mental wellbeing programs.
• Health savings account and flexible spending account plans.
• 401(k) retirement plan.
• Medical, dental, and vision coverage for full-time employees.
• Training and professional growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level