Marketing & Communications Coordinator

Shriners Hospitals for Children•Shreveport, LA

About The Position

The Marketing & Communications Coordinator provides a wide range of marketing and communications support to location leadership and the MarCom Manager, Director, Regional Director, or Senior Regional Director. The work includes writing and editing; website and social media content management and strategy; internal and external communications; leadership reporting; photography, video, and graphic design; event coordination; and media relations. The coordinator also supports patient ambassador programming, maintains patient confidentiality and privacy, and may represent Shriners Children’s at community, temple, and fundraising events.

Requirements

  • Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
  • Three years of experience in marketing, communications, or public relations.
  • Proficiency with the MS Office Suite.
  • Experience with a media monitoring platform, Hootsuite or social media content management, and a website Content Management System.

Nice To Haves

  • Salesforce Marketing Cloud or email marketing CRM experience.
  • Knowledge of Adobe Creative Cloud.
  • Bilingual.

Responsibilities

  • Write and post content for the SHC website, location intranet, and social media channels.
  • Research, create, and write patient stories and other content for marketing, donor relations, and business development.
  • Create digital content and execute location- and system-wide strategy.
  • Assist the Manager or Director with internal communications where applicable.
  • Organize and facilitate hospital tours related to MarCom events and programs.
  • Follow AP style and SHC identity standards.
  • Research, write, and distribute press releases and media advisories.
  • Encourage enthusiasm, positive morale, and teamwork among employees.
  • Work with other departments and medical staff to solicit stories.
  • Act as a media escort within the facility.
  • Assist the Manager or Director with Shriners International temple relations where applicable.
  • Coordinate facility special events, including public celebrations and celebrity or VIP visits.
  • Manage and maintain the patient ambassador program.
  • Maintain confidentiality and patient privacy during tours, events, and media visits.
  • Present to Shriners International temples, community organizations, or groups when assigned or necessary.
  • Travel as needed to attend meetings or represent SHC at community, temple, or fundraising events.
  • Provide reports on department activity and progress toward goals.
  • Manage multiple projects.
  • Upload photos, videos, and consents to the Digital Assets Management system.
  • Research media outlets and maintain a current media contact list using a media monitoring platform.
  • Perform general office duties, including answering phones, filing, marketing collateral inventory, and meeting minutes.
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