Marketing & Communications Coordinator

Shriners Children's•Shreveport, LA

About The Position

The Marketing & Communications Coordinator provides a wide range of marketing and communications support to location leadership and the MarCom Manager, Director, Regional Director, or Senior Regional Director. The role includes writing and editing, digital content management and strategy for websites and social media, internal and external communications, leadership reports, photography, video, and graphic design. The coordinator also supports events, media relations, patient ambassador activities, community outreach, and general office duties while maintaining patient confidentiality and privacy.

Requirements

Bachelor's degree in Marketing, Communication, Journalism, or a related field.
Three years of experience in marketing, communications, or public relations.
Proficiency in the MS Office Suite.
Experience with a media monitoring platform, Hootsuite or social media content management, and a website Content Management System.

Nice To Haves

Salesforce Marketing Cloud or email marketing CRM experience.
Knowledge of Adobe Creative Cloud.
Bilingual ability.

Responsibilities

Write and post content for the SHC website, location intranet, and social media channels.
Research, create, and write patient stories and other content supporting marketing, donor relations, and business development.
Create digital content and execute location- and system-wide strategy.
Assist the Manager or Director with internal communications where applicable.
Organize and facilitate hospital tours related to MarCom events and programs.
Follow AP style and SHC identity standards.
Research, write, and distribute press releases and media advisories.
Encourage enthusiasm, positive morale, and teamwork among employees.
Work with other departments and medical staff to solicit stories.
Act as a media escort within the facility.
Assist the Manager or Director with Shriners International temple relations where applicable.
Coordinate facility special events, including public celebrations and celebrity and VIP visits.
Manage and maintain the patient ambassador program.
Ensure confidentiality and patient privacy during tours, events, and media visits.
Present to Shriners International temples, community organizations, or groups when assigned or necessary.
Travel as needed to attend meetings or represent SHC at community, temple, or fundraising events.
Provide reports on department activity and progress toward goals.
Manage multiple projects.
Upload photos, videos, and consents to the Digital Assets Management system.
Research media outlets and maintain a current media contact list using a media monitoring platform.
Perform general office duties, including answering phones, filing, marketing collateral inventory, and meeting minutes.