Marketing Coordinator II - 531076

The University of Alabama•Tuscaloosa, AL

1d•Hybrid

About The Position

The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. The role creates and implements marketing strategies using advertising, media, direct mail, and other channels; coordinates production of materials specified in marketing plans and calendars; and consults on product and program development. Within Strategic Communications, this position supports the division’s contribution to the University’s strategic plan. It creates and manages email marketing campaigns and coordinates campaign content with cross-functional teams, including photography, graphic design, and web. The role uses Slate CRM for email distribution, reporting, and related tasks. It also provides tactical marketing support, including paid digital campaigns, reporting with Microsoft Excel and data visualization tools, and creative problem-solving related to Admissions goals. The coordinator works with the Office of Enrollment Management and other Marketing team members to plan and execute marketing activities for Undergraduate Admissions.

Requirements

Bachelor's degree and two years of marketing, public relations, communications, or advertising experience; or a master's degree and some experience in one or more of those fields.
Submit a portfolio or relevant work samples.
Demonstrated experience producing content effectively and efficiently.
Experience editing and proofreading.
Ability to work as part of a team and meet deadlines.
Knowledge of professional writing styles, including the ability to master AP and UA Editorial Style.

Nice To Haves

Experience copywriting, editing, and proofreading.
Excellent oral and written communication skills.
Fluency with business computer use and industry-relevant applications.
Experience reporting outcomes.
Experience executing and measuring email drip campaigns.
Experience building dashboards with data visualization tools such as Google Looker Studio or Power BI.
Experience writing marketing copy.
Experience coordinating documentation for payments.
Experience managing corporate social media identities.
Experience with client communications.
Experience managing tasks using project management applications such as Basecamp.
Experience with web content management.

Responsibilities

Oversee marketing, promotion, and publicity functions for a college, division, or the University.
Create and implement marketing strategies using advertising, media, direct mail, and other channels.
Coordinate production of materials specified in marketing plans and calendars.
Consult on product and program development.
Create and manage email marketing campaigns.
Coordinate campaign content with cross-functional departments, including photography, graphic design, and web.
Use Slate CRM for email distribution, reporting, and related tasks.
Support implementation of paid digital campaigns.
Report on outcomes using Microsoft Excel and data visualization tools such as Power BI or Looker Studio.
Collaborate with the Office of Enrollment Management and Marketing team members to plan and execute marketing activities for Undergraduate Admissions.