Marketing Coordinator II - 531076

The University of Alabama•Tuscaloosa, AL

3d•$49,100 - $61,400•Hybrid

About The Position

The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. The role creates and implements marketing strategies using advertising, media, direct mail, and other channels; coordinates production of materials specified in marketing plans and calendars; and consults on product and/or program development. Working within Strategic Communications, this position supports the division’s contribution to the University’s strategic plan. It creates and manages email marketing campaigns, coordinates campaign content with cross-functional departments such as photography, graphic design, and web, and uses Slate CRM for distribution, reporting, and related tasks. The role also provides tactical marketing support, including paid digital campaigns and reporting with Microsoft Excel and data visualization tools. It works collaboratively with the Office of Enrollment Management and other Marketing team members to plan and execute marketing activities for Undergraduate Admissions.

Requirements

Bachelor's degree and two years of marketing, public relations, communications, or advertising experience; or a master's degree and some experience in one of those fields.
Submit a portfolio or relevant work samples.
Demonstrated experience producing content effectively and efficiently, editing and proofreading, working as part of a team, and meeting deadlines.
Knowledge of professional writing styles and ability to master AP and UA Editorial Style.

Nice To Haves

Experience with copywriting, editing, and proofreading.
Excellent oral and written communication skills.
Fluency with business computer use and industry-relevant applications.
Experience reporting outcomes.
Experience executing and measuring email drip campaigns.
Experience building dashboards with data visualization tools such as Google, Looker Studio, or Power BI.
Experience writing marketing copy and coordinating documentation for payments.
Experience managing corporate social media identities and client communications.
Experience managing tasks with project management applications such as Basecamp.
Experience with web content management.

Responsibilities

Oversee marketing, promotion, and publicity functions for a college, division, or the University.
Create and implement marketing strategies using advertising, media, direct mail, and other channels.
Coordinate production of materials specified in marketing plans and calendars.
Consult with product and/or program development.
Create and manage email marketing campaigns.
Coordinate campaign content with cross-functional departments, including photography, graphic design, and web teams.
Use Slate CRM for email distribution, reporting, and related tasks.
Support implementation of paid digital campaigns and report outcomes using Microsoft Excel and data visualization tools.
Provide creative problem-solving in support of overarching Admissions goals.
Collaborate with the Office of Enrollment Management and Marketing team members to plan and execute marketing activities for Undergraduate Admissions.