Marketing Coordinator, Dolls and Preschool

Jakks Pacific•Santa Monica, CA
•Onsite

About The Position

JAKKS Pacific is seeking an experienced, energetic, self-starting Marketing Coordinator for its Dolls and Preschool division in the Santa Monica office. The role assists the Brand Manager and Director and works with cross-functional teams on global product development for internal intellectual property and licensed brands. The division serves a range of consumers, from young children to adult collectors, and the Brand Marketing team develops product strategy and line plans while connecting product development partners with global markets. The coordinator supports current business and contributes to plans for future portfolio growth, spanning product development and brand marketing activities.

Requirements

  • Excellent Microsoft Office skills, including PowerPoint, Excel, and Word.
  • Good verbal and written communication skills.
  • Excellent analytical skills and ability to demonstrate analytical output.
  • Thorough understanding of the marketing mix.
  • Attention to detail and strong organizational skills.
  • Self-motivation and ability to work as a self-starter.
  • Eagerness to learn and solve problems.
  • Positive attitude.
  • Comfort presenting to groups.
  • Flexible, nimble thinking.
  • Interest in pop culture and trends.
  • Passion for the work produced.

Responsibilities

  • Identify whitespace for new product and partner opportunities by monitoring market trends and social platforms.
  • Prepare and develop line-development strategies for product lines.
  • Conduct competitive research and routine store checks.
  • Prepare product communications for packaging, presentations, and web.
  • Create PowerPoint presentations for internal sales, retail meetings, and partner meetings.
  • Compile and analyze sales data.
  • Organize weekly team meetings and key development milestone meetings, including agendas.
  • Coordinate product samples.
  • Help ensure products are on strategy, on time, and on cost.
  • Work with the operations team to ensure product details are properly set up, accurate, and meet retailer requirements.
  • Assist with licensor approvals.
  • Develop integrated go-to-market marketing strategies.
  • Provide advertising and promotional recommendations.
  • Work with partners on launch plans to drive products at retail.
  • Align global markets on marketing vision and sell-in strategy.
  • Develop creative marketing approaches, including influencer, social, and retail marketing plans.

Benefits

  • Medical, dental, vision, disability, life, and accident insurance.
  • Employee assistance program.
  • 401(k) matching.
  • Pre-tax spending accounts.
  • Employee discount programs.
  • Competitive salary, typically ranging from $70,304 to $75,000, commensurate with experience, qualifications, location, and education.
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