Marketing and Communications Coordinator

Custom Concrete Company•Westfield, IN

About The Position

Custom Concrete is seeking a creative, energetic, and detail-oriented Marketing and Communications Coordinator to support marketing and communication strategies across multiple business entities. Working closely with company leadership and the Marketing Manager, this role contributes to digital marketing, social media management, content creation, brand awareness, employee engagement, website management, and community outreach. The coordinator helps showcase the company’s people, projects, culture, and services while supporting business growth and the experience of customers, employees, and partners. The role covers digital content and social media, marketing communications, brand and reputation management, and event and special-project support. Success includes growing social media engagement, maintaining a consistent brand presence, communicating company culture and accomplishments, increasing awareness of services and career opportunities, and collaborating effectively with leadership and operational teams.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
  • 1–3 years of professional marketing, communications, social media, or content creation experience.
  • Experience using Canva, Adobe Creative Suite, or similar design platforms.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Creative mindset with the ability to generate new ideas and solutions.
  • Valid driver's license and ability to travel periodically to jobsites and company locations.

Nice To Haves

  • Experience with Hootsuite, Sprout Social, Buffer, or similar social media management platforms.
  • Experience with WordPress or website content management systems.
  • Experience with email marketing platforms such as Mailchimp or Constant Contact.
  • Basic photography and videography experience.
  • Experience using AI tools such as Microsoft Copilot, ChatGPT, or other content-generation platforms.
  • Strong project management and event coordination skills.
  • Construction, industrial, manufacturing, or B2B marketing experience.

Responsibilities

  • Create, schedule, and publish content across social media platforms.
  • Develop content such as graphics, videos, project highlights, employee spotlights, blog posts, and company news.
  • Monitor digital marketing trends and recommend ideas and strategies.
  • Support photography, video capture, and editing for content creation.
  • Assist with website updates and content optimization.
  • Maintain social media calendars across multiple company brands and tailor content to each platform.
  • Monitor audience engagement, respond appropriately, track social media analytics, and recommend improvements.
  • Identify opportunities to increase brand awareness and audience growth.
  • Develop and distribute email marketing campaigns and newsletters.
  • Draft and edit marketing materials for quality, consistency, and brand alignment.
  • Assist with internal communications and employee engagement campaigns.
  • Support recruiting and employer-branding initiatives through digital content.
  • Support brand consistency across marketing and communication channels.
  • Maintain and enhance Google Business Profiles through content updates, engagement, and review monitoring.
  • Help promote company events, community involvement, and corporate initiatives.
  • Support company events, trade shows, recruiting events, customer appreciation events, and community outreach activities.
  • Coordinate event logistics, promotional materials, and onsite support.
  • Assist with special projects and strategic marketing initiatives as needed.
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