Channel Marketing Coordinator

WD-40 COMPANY • ,

1d • Remote

About The Position

The Channel Marketing Coordinator ensures channel go-to-market plans are executed consistently and effectively by coordinating agencies, assets, approvals, and trade show activity across internal teams and channel partners. The role provides competitive, assortment, and planogram analysis to inform channel strategy and merchandising decisions, and serves as a cross-functional link supporting sales enablement and business performance. This is a remote role with up to 25% travel. Applicants must be authorized to work for any employer in the U.S. and must not require sponsorship now or in the future to legally work in the United States.

Requirements

• Associate or bachelor's degree in marketing, business, or a related field.
• 2–4 years of experience in channel, trade, or brand marketing, or a related marketing support role.
• Experience working with external agencies or vendors, including managing timelines, deliverables, and creative feedback.
• Experience managing marketing assets and promotional materials through established approval workflows.
• Project coordination experience and the ability to manage multiple initiatives at once.
• Clear, professional written and verbal communication skills and a reliable follow-through style that builds cross-functional relationships.
• Authorization to work for any employer in the U.S. without requiring current or future sponsorship.

Nice To Haves

• Experience in consumer packaged goods (CPG) or retail.
• Familiarity with retail marketing programs, merchandising, planograms, or trade shows.

Responsibilities

• Serve as the day-to-day contact for external agencies and vendors, keeping timelines, deliverables, revisions, and approvals on track for marketing toolkits, digital engagement assets, display and rack artwork, and in-store merchandising support.
• Coordinate Channel, Brand, Sales, Operations, and agency partners to ensure materials are delivered on time and initiatives run smoothly.
• Coordinate resources, timelines, and deliverables for channel-specific marketing programs, including promotional assets, retailer-specific requests, and ad hoc projects.
• Guide artwork from request through final delivery in coordination with channel teams, Master Control, and agency partners.
• Maintain organized asset repositories with strong version control.
• Pull, organize, and summarize competitive, assortment, and planogram data, and monitor in-market execution to identify risks and opportunities.
• Assist with trade show and event logistics, asset coordination, and preparation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree