Marketing Coordinator Senior

Geisinger•Work from home (Pennsylvania), PA

1d•Remote

About The Position

The Marketing Coordinator is responsible for implementing and evaluating marketing and communications plans and activities, including advertising, digital engagement and acquisition campaigns, educational programs, direct mail, website and portal updates, and event or community-facing support. The role works with department staff and external vendors to develop and produce materials and programs that support Geisinger’s mission and goals. The coordinator owns assigned initiatives from end to end, ensuring quality, compliance, and a positive experience for internal partners. The position is work from home in Pennsylvania, with day-shift hours and 40 scheduled hours per week. Work is typically performed in an office environment, and travel may be required. Relevant experience may combine related work experience and education, with an associate’s degree equated to two years and a bachelor’s degree equated to four years of experience.

Requirements

High school diploma or equivalent (GED).
Minimum of 6 years of relevant experience.
Computer literacy.
Marketing tasks and activities.

Responsibilities

Manage day-to-day implementation of assigned plans, programs, and activities, independently driving timelines and deliverables.
Lead intake and trafficking for assigned work, clarifying objectives, audiences, deliverables, timelines, and approval paths.
Develop and implement marketing programs and activities in assigned areas, translating strategy into executable workbacks.
Support marketing plan development by coordinating inputs, schedules, and stakeholder requirements.
Create and distribute marketing materials while ensuring brand standards, messaging accuracy, and compliance requirements.
Coordinate market research, evaluate completed programs, and synthesize findings into actionable recommendations.
Maintain and update appropriate internal and external website sections and support digital content updates through QA and approval workflows.
Work with management to develop, maintain, track, and meet budgets, following purchasing, documentation, and vendor-management processes.
Track and report process and outcome metrics for assigned projects and plans, and capture learnings.
Coordinate quality assurance for digital and print deliverables, including proofing, links, tracking parameters, and accessibility basics when applicable.
Coordinate projects with external suppliers, managing deliverables and timelines.
Communicate proactively with management and staff, provide status updates, and escalate risks early.
Ensure effective team communication processes and tailor oral and written communication to the audience.
Participate in project implementation and quality workgroups and recommend process improvements.
Serve as a resource for regulatory audits.
Comply with organization policies and procedures and satisfy all job-specific obligations.