Influencer Manager Jobs

About The Position

Requirements

• 5+ years of post-graduate PR experience, including VIP and influencer work at a relevant agency
• Established network of relationships with celebrities, influencers, stylists, publicists, and agents
• Strong knowledge of social platforms and a genuine interest in relevant cultural events
• Strong problem-solving skills with a creative mindset
• Must be located in New York City; our NYC team operates on a hybrid office schedule

Responsibilities

• Oversees and ensures all accounts are in good standing, anticipating client needs and proactively delivering solutions, always aiming to exceed expectations
• Builds excellent client relationships, as the day-to-day client contact and Influencer and VIP liaison
• Serve as senior client contact and digital influencer lead; address client issues thoughtfully and effectively, escalating issues internally as appropriate
• Lead calls with client and in-person meetings alongside senior team leadership
• Attend 1:1 influencer / talent appointments with clients (i.e. store visits, shopping events, content trips and more)
• Acts as a source of knowledge to clients, bringing expertise, knowledge and experience to all conversations, initiatives and projects.
• Oversee and contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation
• Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities.
• Research and provide strategic recommendations of appropriate influencer/ talent and entertainment opportunities for client projects
• Oversee and execute strategic seeding programs to deliver organic influencer + celebrity coverage for clients
• Develop and execute earned and paid creative campaigns (and OKRs where applicable) to ensure client objectives are achieved and expectations are exceeded, with oversight of senior team leadership where needed
• Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with client’s overall strategy, brand messaging and aesthetic
• Draft and update talent, talent / entertainment contracts and content briefs
• Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
• Execute partnerships with talent from post contract phase through campaign completion and KPI reporting
• Oversee the implementation of brand partnerships
• Review and sign off on all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
• Conceptualize creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution
• Oversee and maintain weekly and monthly recaps for all team projects
• Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage
• Consistently secure paid and earned talent partnerships, large-scale content and organic seeding opportunities that leads to direct coverage for clients
• Ignite steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
• Maintain and continuously grow network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants and talent through proactive outreach and ongoing entertaining
• Stay apprised of new technology and trends, capabilities within existing social media platforms as well as new emerging social media platforms, assessing brand relevance and strategic use
• Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
• Manage and contribute to agency database of go-to talent, digital influencers and brand advocates
• Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
• At a brand level, demonstrate accountability client success through clearly defining account team roles and responsibilities, providing coaching, guidance and tools to facilitate goal achievement
• Contributes to building a positive culture of the team and broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Provide mentoring and insight to digital/influencer team members including, SAE, JAE, AC, and interns as assigned
• Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth, empowering others to take accountability for their learning
• Manage growth of digital/influencer team members, taking responsibility for goal setting, development opportunities and advocating for progression to Dept lea
• Mentors, leads and inspires the Digital team effectively and responsibly to manage situations to a positive outcome
• Manages conflict, leaning into issues as they arise
• Actively appreciates colleagues, clients and suppliers to recognise and reward great work.
• Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team.

Benefits

• Salary: $95,000–$100,000 annually (based on experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Early-Friday hours, year-round
• 401(k) benefits