Senior Growth Marketing Manager, Influencer Affiliates
Airbnb10d • $139,000 - $163,000 • Remote
Influencer Manager Jobs
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MyFitnessPal16d
Senior Growth Marketing Manager, Influencer Affiliates
Airbnb
•$139,000 - $163,000•Remote
About The Position
Airbnb’s Growth Marketing team works at the intersection of marketing, engineering, and data science to drive company growth. The Senior Growth Marketing Manager, Influencer Affiliates will scale and manage the largest region of Airbnb’s Influencer Affiliates program, owning its end-to-end execution within the broader growth channel strategy. The role combines strategic planning with hands-on operations, including direct work with influencers and internal stakeholders. It partners with teams across Communications, Paid Media, Product, Engineering, Data Science, and Analytics to uphold high standards for content delivery, quality, and return on investment. The position is US remote eligible, with occasional work at an Airbnb office or attendance at offsites as agreed with the manager. The employee must reside in a state where Airbnb, Inc. has a registered entity. Compensation is listed as a base pay range of $139,000–$163,000 USD. The role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Requirements
- At least 8 years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
- Strong relationship-management skills and a proven track record of scaling and managing an influencer marketing program.
- Deep expertise in developing and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube, and Pinterest, with strong familiarity with platform functionality and best practices.
- Excellent verbal and written communication skills, including the ability to interpret results and effectively communicate insights to stakeholders.
- Exceptional project-management and organizational skills, with meticulous attention to detail.
- Ability to navigate ambiguous problems and processes and determine a path forward.
- Strong fluency in financial metrics and the ability to create financial models and forecasts to drive analysis and business recommendations.
- Familiarity with influencer tools such as CreatorIQ, Impact, and Sprinklr.
Nice To Haves
- Additional experience in social media marketing.
- Additional experience in affiliate marketing.
Responsibilities
- Scale ROI for the US and Canada program while managing influencer relationships at scale, including reviewing content and processing payments.
- Identify, recruit, and onboard new influencer talent.
- Develop editorial calendars and marketing briefs for evergreen and one-time campaigns in consultation with Communications and local country teams.
- Develop additional strategies to drive growth and positive ROI.
- Partner with Global and country media teams to develop influencer creative and amplify it in other growth channels, beginning with paid social.
- Partner with the Global Senior Lead to innovate on program tactics and channel capabilities, pilot them in-region, and prepare them for global deployment.
- Own comprehensive weekly and monthly reporting on relevant program KPIs, including monthly budget management.
- Present updates, findings, and recommendations to leadership and cross-functional partners through decks and in-person presentations.
Benefits
- The role may be eligible for a bonus, equity, benefits, and Employee Travel Credits. The job description does not specify individual benefit types.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
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