Influencer Marketing Manager, Lume and Mando
About The Position
The Influencer Marketing Manager will help define how Lume and Mando work with creators, including selecting partners, shaping collaborations, and translating creator advocacy into brand impact. This role sits on the Integrated Communications team and helps drive top-of-funnel awareness and brand affinity. It combines cultural awareness, strong relationship-building, creative judgment, strategic thinking, and performance-focused execution. The manager develops Lume’s paid and organic influencer strategy in line with brand priorities, product launches, and business objectives, and partners with Brand and Growth teams on strategy execution. The role manages creator campaigns from outreach through briefing, contracting, content review, payment, and performance recap, while maintaining creator and campaign records and reporting. It also works with cross-functional teams to integrate creator activity into broader marketing plans.
Requirements
- Bachelor’s degree.
- Experience in influencer marketing, including managing high-impact influencer collaborations.
- Strategic mindset and hands-on approach to execution.
- Consumer-centric and trend-driven, with the ability to identify emerging trends and creators and translate them into branded content.
- Excellent communication skills and the ability to inspire and motivate cross-functional partners.
- Strong familiarity with social media and a high interest in entertainment and pop culture.
Responsibilities
- Develop Lume’s influencer strategy for paid and organic seeding, aligned with brand priorities, product launches, and business objectives.
- Oversee development and execution of the influencer marketing strategy in partnership with Brand and Growth teams.
- Develop creator briefs grounded in platform trends and audience insights.
- Manage creator content execution end to end, including outreach, creative briefs, contract terms, content review, payments, and post-campaign performance recaps.
- Build lasting partnerships with creators, talent managers, and agencies to foster loyalty, secure better rates, and encourage repeat collaborations.
- Track campaign performance and report results to key stakeholders.
- Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting.
- Partner with cross-functional teams to support ongoing marketing campaigns and integrate creator activity into broader plans.
Benefits
- Medical, dental, and vision coverage.
- 401(k) match.
- Equity in Mammoth Brands.
- Flexible time off and working hours.
- Learning and development stipend.
- Sabbatical leave: four weeks after five years, six weeks after ten years, and eight weeks after fifteen years.
- Fully paid parental leave: 20 weeks for parents who give birth, or 16 weeks for all other paths to parenthood.
- In-person and virtual events, including happy hours, team-building events, and parties.
- Free products from the company’s family of brands.
- SoHo office amenities, including bagels on Wednesdays, lunch on Thursdays, and stocked kitchens with snacks, coffee, and drinks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
