Influencer Marketing Manager, Lume and Mando
About The Position
As Influencer Marketing Manager for Lume and Mando, you will help define how the brands show up through creators, including who they partner with, how they collaborate, and how creator advocacy can drive meaningful brand impact. The role is part of the Integrated Communications team and focuses on building awareness and brand affinity at the top of the funnel. It combines cultural awareness, relationship building, creative judgment, and performance-oriented thinking. You will develop influencer strategy for paid and organic seeding, oversee strategy and execution with Brand and Growth teams, and manage creator campaigns from outreach through post-campaign reporting. The role also partners with cross-functional teams to integrate creator activity into broader marketing plans. It reports to the Senior Brand Manager of Communications and works with Brand, PR, Growth, Social, Creative, Retail, Affiliate, and E-Commerce teams. Mammoth Brands’ working model is in-office Tuesday, Wednesday, and Thursday at its SoHo office. The base salary hiring range is $100,000–$130,000, with final compensation based on the candidate’s location, skills, and experience.
Requirements
- Bachelor’s degree required.
- Experience in influencer marketing, including managing high-impact influencer collaborations.
- Strategic mindset with a hands-on approach to execution.
- Consumer-centric and trend-driven, with the ability to uncover emerging trends and creators and translate them into branded content.
- Excellent communication skills and ability to inspire and motivate cross-functional partners.
- Strong awareness of social media, entertainment, and pop culture.
Responsibilities
- Develop Lume’s influencer strategy for paid and organic seeding, aligned with brand priorities, product launches, and business objectives.
- Oversee development and execution of influencer marketing strategy in partnership with Brand and Growth teams.
- Develop creator briefs grounded in platform trends and audience insights so partnerships tell stories that feel natural for the brand and creator.
- Manage creator content execution from initial outreach through creative briefs, contract terms, content review, payments, and post-campaign performance recaps.
- Cultivate lasting partnerships with creators, talent managers, and agencies to build loyalty, secure better rates, and encourage repeat collaborations.
- Track campaign performance and deliver results to key stakeholders.
- Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting.
- Partner with cross-functional teams to support ongoing marketing campaigns and integrate creator activity into broader plans.
Benefits
- Medical, dental, and vision coverage.
- 401(k) match.
- Equity in Mammoth Brands.
- Flexible time off and working hours.
- Learning and development stipend.
- Sabbatical leave: four weeks after five years, six weeks after ten years, and eight weeks after fifteen years.
- Fully paid parental leave: 20 weeks for parents who give birth, or 16 weeks for all other paths to parenthood.
- In-person and virtual events, including happy hours, team-building events, and parties.
- Free products from the company’s family of brands.
- SoHo office amenities, including bagels on Wednesdays, lunch on Thursdays, and kitchens stocked with snacks, coffee, and drinks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
