Influencer Marketing Manager

Career Hub•Capon Bridge, WV

About The Position

Forward connects iGaming companies with talent across marketing, R&D, technology, VIP customer experience, and data analytics. The Influencer Marketing Manager develops and manages influencer partnerships, primarily across Telegram and Instagram, to support advertising and player acquisition. The role covers the full partnership cycle, from sourcing and negotiation through campaign launch, monitoring, performance analysis, and strategy development. It also explores opportunities with Twitch streamers and brand ambassadors.

Requirements

At least 2 years of experience in Influencer Marketing, preferably in the gambling or betting industry.
Proven experience independently sourcing and selecting influencers on Telegram and Instagram, conducting cold outreach, and maintaining a contact database.
Understanding of the Ukrainian and/or CIS markets.
Experience with Fixed + KPI, CPA, and Hybrid cooperation models, and a clear understanding of FTD as a key performance metric.
Experience with tracking platforms, preferably Keitaro, including link and UTM setup, basic postback configuration, and FTD tracking validation.
Ability to calculate CPA, CR, and ROI, analyze campaign performance, and make data-driven decisions.
Understanding of the player acquisition funnel, the specifics of the Ukrainian market, and risks associated with low-quality traffic.
Experience preparing creative briefs and managing creative production, including developing integration mechanics and testing formats.
Strong understanding of Telegram and Instagram, including audience quality assessment, engagement rate (ER), fake follower detection, and advertising placement formats.
Advanced Excel or Google Sheets skills, including formulas, spreadsheets, and basic influencer financial models.
Strong negotiation skills and experience building long-term partner relationships.

Nice To Haves

Experience working with brand ambassadors and managing ambassador partnerships.
Experience launching streamer projects and working with Twitch.
Basic Figma skills for creating simple creatives and making adjustments.
Understanding of compliance requirements and restrictions in the gambling industry.
Creativity and willingness to test unconventional promotional formats.

Responsibilities

Manage the full influencer partnership cycle, including independently sourcing influencers, conducting cold outreach, maintaining a personal contact database, and working with the brand’s existing database.
Negotiate partnership terms and agree on Fixed, CPA, or Hybrid cooperation models.
Launch and monitor advertising placements.
Prepare creative briefs and define requirements for advertising integrations and formats.
Ensure influencer integrations meet quality standards and agreed requirements.
Use tracking platforms, preferably Keitaro.
Analyze campaign performance using metrics including FTD, CR, retention, and ROI.
Develop creative formats, promotional mechanics, and acquisition funnels.
Contribute to the development of the influencer marketing strategy.
Manage partnerships across Telegram channels, bloggers, sports communities, and Instagram accounts in lifestyle, sports, and betting verticals.
Explore additional opportunities, including Twitch streamers and brand ambassador partnerships.