Sr. Manager, Client Strategy Influencer

Collectively•New York, NY

8d•$98,000 - $110,000•Remote

About The Position

Collectively is hiring a Sr. Manager of Client Strategy to lead day-to-day account and strategy workflows for an average of up to five brands. The role applies creator marketing solutions and strategies to clients’ businesses and reports to a Director or Sr. Director of Client Strategy & Account Leadership. The position leads proposal and brief responses, from research and strategy development through budgeting, cross-functional coordination, and presentation preparation. It also supports campaign delivery across the account lifecycle, helps maintain strategic alignment with client objectives, identifies opportunities to optimize or grow programs, and partners with Analytics on measurement, reporting, and performance insights. The Sr. Manager builds client relationships through regular meetings, proactive service, and clear communication, while keeping current on client industries, competitors, products, social platforms, and cultural trends. The role is remote-first, and candidates must be located on the East Coast; the New York Metro Area is a plus.

Requirements

Must be located on the East Coast; the New York Metro Area is a plus.
At least 5 years of direct influencer marketing experience at an influencer agency, advertising agency, or PR firm.
Comfortable with both data-oriented and creative thinking.
Independent and critical thinker who can put forward ideas with rationale, receive feedback, and refine work.
Exceptional client service skills and strong instincts for developing client relationships.
Strong organizational skills, attention to detail, and follow-through.
Excellent written and verbal communication skills, internally and externally.
Ability to manage multiple tasks efficiently and allocate time appropriately across projects.
Comfortable with undefined work and fast-changing, fast-paced environments.
Collaborative working style, positive attitude, and enthusiasm for producing strong work.

Responsibilities

Lead proposal development and responses to client RFPs and briefs, including intake, research, synthesis of insights, and consideration of historical performance and current best practices.
Develop and articulate influencer campaign and creator strategies, curate relevant Collectively services, and frame agency partnership and account-management approaches.
Recommend budgets, work with Operations and Leadership to finalize scopes and staffing plans, and coordinate specialized creative or analytical support for proposals.
Project-manage RFP and brief responses from start to finish, coordinate timelines and pitch strategy, and prepare for client briefings and meetings.
Experiment with emerging platforms and prepare and present points of view and best practices, including for platforms such as podcasts and TikTok.
Set Revenue Delivery teams up for success from internal kick-off through wrap, maintaining strategic alignment during account and campaign milestones.
Lead or host client status meetings and reporting meetings, support communication of program updates and recommendations, and host in-person meeting dynamics when applicable.
Support account strategic vision and goals with the Director or Senior Director, contributing guidance and feedback on core deliverables.
Help Revenue Delivery respond to program or strategy changes, keep projects aligned with client objectives and best practices, and escalate challenges to leadership.
Identify opportunities to optimize, upsell, or pivot programs based on performance, trends, or client needs, and develop supporting materials or workflows with leadership.
For Trend Marketing scopes, support or consult on identifying relevant TikTok or Instagram trends and social conversations for clients and creators.
Partner with Analytics to develop content-performance hypotheses and ensure appropriate setup and early measurement.
Shape program-performance narratives during internal wraps and assess learnings to develop strategic insights, optimizations, evolutions, and opportunities for further creator marketing programs.
Work with the account leader to translate program learnings into longer-term client relationships or revenue growth.
Develop fluency in creator-paid media and brand lift studies and how they communicate influencer marketing effectiveness.
Conduct regular client one-to-ones or two-to-ones, independently or with a leader, to build trust and strengthen agency partnerships.
Monitor client-agency collaboration, surface potential frustrations or relationship issues to the account leader, and help develop plans to improve service and retention.
Synthesize and communicate feedback between clients and Collectively contributors and stakeholders.
Maintain current research on assigned brands, industries, competitors, products, trends, and relevant social conversations, and use findings to identify broader brand and agency opportunities.
Contribute innovative work, learn from data and industry trends, manage competing assignments, collaborate across teams, support best practices, and contribute independently to departmental projects or task forces.