Chief Marketing Officer Jobs

About The Position

Requirements

• Bachelor's degree in marketing, advertising, or communications.
• 7–10+ years of marketing experience.
• Results-driven leadership, an energetic and inquisitive personality, and willingness to embrace disruption and challenge the status quo.
• Proven track record developing and administering a marketing program with measurable results.
• Demonstrated success driving marketing strategies to return on investment.
• Ability to motivate individuals and teams and drive change.
• Exceptional written and verbal communication skills.
• Strong attention to detail and organization, with the ability to prioritize multiple projects.
• Strong project management and collaboration skills.
• Ability to maintain confidentiality.
• Proficiency in Microsoft Office and social media technologies such as LinkedIn, Facebook, and Twitter.
• Availability for occasional night or weekend projects as determined by the event schedule.

Nice To Haves

• Financial services experience.
• Previous sales or business development experience.

Responsibilities

• Develop and implement the network office's strategic marketing plan.
• Plan, manage, and track the marketing budget.
• Plan, manage, and measure approximately 7–9 marketing events per year, including internal brand-building events and external client- or prospect-facing events.
• Promote and build the Northwestern Mutual brand locally, enhancing awareness and receptivity in multicultural and diverse affinity markets.
• Track and measure the impact and return on investment of marketing programs.
• Oversee the plan for marketing education and training.
• Assist with marketing tactics designed to support financial advisor recruitment.
• Maintain key media and business partnerships that increase network office exposure.
• Support local public relations, advertising, and philanthropic efforts.
• Develop and implement customized marketing plans for selected financial advisors and firms to enhance productivity and increase revenue.
• Provide oversight of advisor marketing budgets.
• Manage the upkeep of digital assets, including websites and social platforms.
• Identify, plan, and execute strategic client and prospect engagement activities and events.
• Conduct regularly scheduled marketing consultations to advance advisors' marketing plans.
• Serve as an expert on CRM and marketing strategies and tactics for client segmentation, prospecting, promotion, client experience, affinity marketing, and center-of-influence development.