Chief Marketing Officer - new startup (healthcare)

Red Sky

6d • Remote

About The Position

The Chief Marketing Officer will co-create and lead the marketing strategy and growth engine for a newly established online clinic focused on cardio-metabolic health. The clinic treats conditions including diabetes, obesity, hypertension, cardiovascular disease and insulin resistance, with coordinated care spanning prevention, diagnostics, lifestyle change, long-term care and patient engagement. The CMO will help establish the company’s market presence, build patient trust and grow the business across digital channels in a highly regulated healthcare environment.

This is a senior, hands-on role combining strategic leadership with direct execution. The CMO will shape brand positioning and go-to-market strategy, design full-funnel growth and patient-engagement programs, build a measurable and data-driven marketing model, and recruit and lead a marketing team. The position works closely with the founding team, medical leadership and cross-functional colleagues, while managing external partners as needed. Marketing must comply with healthcare advertising, data-protection and medical-communication standards in Poland and the EU.

The role is remote and open to candidates in Poland or the EU. Cooperation is offered on a B2B basis, with compensation from PLN 17,000 net plus VAT, a bonus scheme tied to measurable growth and performance targets, and potential equity subject to agreed cooperation terms. The recruitment process is conducted by Red Sky for a newly established healthcare startup, with support from an experienced startup studio and capital group.

Requirements

• At least 8 years of marketing experience, including at least 3 years in a senior leadership role such as Head of Marketing, VP or CMO, with a track record of building and scaling growth in a startup.
• Experience owning a marketing budget and accountability for revenue-linked targets.
• Strong full-funnel and performance marketing background, with the ability to run channels hands-on when needed.
• Ability to build brand positioning for complex, expert-driven or trust-based products.
• Data-driven decision-making skills and comfort with CAC, LTV, ROI, retention and churn, as well as analytics and attribution tools such as GA4, GTM, Looker Studio, BigQuery or similar.
• Experience with CRM, marketing automation and lifecycle communication.
• Experience recruiting, leading and developing a marketing team and managing agencies.
• Ability to work with founders, investors and senior stakeholders and represent the company externally.
• Comfort building from zero in a high-ambiguity, regulated environment.
• Strong content and messaging skills, including translating complex topics into simple, credible and compelling communication.
• Readiness to build from scratch, take high ownership and combine strategy with hands-on execution.
• Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity.
• Fluent spoken and written Polish and English.

Nice To Haves

• Experience in healthtech, healthcare, wellness, medtech, digital health or patient-facing healthcare products.
• Understanding of cardio-metabolic health, including obesity, diabetes, hypertension, cardiovascular risk, prevention or lifestyle medicine.
• Knowledge of the Polish healthcare, wellness and digital health ecosystem.
• Experience building marketing strategies for regulated or trust-based products.
• Experience with B2C, B2B2C or hybrid healthcare models.
• Familiarity with modern MarTech stacks, including CRM, marketing automation, analytics, attribution and AI-driven tools.
• Experience with SEO/SEM and a basic understanding of GEO (Generative Engine Optimization).
• Ability to manage multi-channel content pipelines across video, social media, blog, expert content, ads and email.
• Experience testing and optimizing communication through A/B testing, message iteration and data-informed decisions.
• Experience building a healthcare or wellness brand from concept to market awareness.
• Experience working with doctors, medical experts, dietitians, psychologists, coaches or other healthcare professionals.
• Experience in PR and media communication, including podcasts, expert interviews, TV, print or industry publications.
• Experience with influencer, ambassador or expert-led marketing in health, wellness or lifestyle categories.
• Understanding of medical marketing compliance, including Polish and EU regulations, GDPR, Google/Meta Ads policies and healthcare advertising restrictions.
• Experience with patient education, prevention campaigns or long-term engagement programs.
• Insight into healthcare markets in Poland and the EU.

Responsibilities

• Co-create the company, product and go-to-market strategy with the founding team and medical leadership.
• Define brand positioning, communication strategy and the market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic.
• Design and execute a full-funnel marketing strategy covering awareness, acquisition, first-consultation conversion, retention and patient engagement.
• Build and optimize acquisition funnels across Google, Meta, email, remarketing and other relevant digital channels.
• Develop marketing automation for patient education, onboarding, activation, reactivation and long-term engagement.
• Create a data-driven growth model using metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation.
• Build a multi-channel content and communication ecosystem across video, social media, expert content, blog, email, paid ads and landing pages.
• Translate complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners.
• Develop educational campaigns covering prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health.
• Build credibility through expert-led content, medical authorities, partnerships and PR activities.
• Design and test messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing.
• Work with medical, product, sales and operations teams to align marketing with patient experience and needs.
• Recruit, lead and develop a marketing team across performance, content, creative, analytics and partnerships.
• Manage external partners, agencies, creators, experts and media relationships as needed.
• Ensure marketing activities comply with healthcare advertising, data-protection and medical-communication standards in Poland and the EU.
• Own a marketing budget and be accountable for revenue-linked targets.
• Represent the company externally and work with founders, investors and senior stakeholders.

Benefits

• Opportunity to co-create and lead marketing for a healthcare startup from day one.
• Real influence over company positioning, go-to-market strategy and growth model.
• Opportunity to build a brand in an important area of modern healthcare.
• High autonomy and ownership across strategy, execution, team building and marketing budget.
• Compensation from PLN 17,000 net B2B plus VAT.
• Bonus scheme based on measurable growth, revenue and marketing performance targets.
• Potential equity package, subject to agreed cooperation terms.
• Support from an experienced startup studio and capital group.
• Access to healthcare experts, startup-building know-how and industry partners.
• Fast decision-making, short feedback loops and tangible impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed