Chief Marketing Officer for Abeka

Pensacola Christian College•Brent, FL

About The Position

The Chief Marketing Officer for Abeka leads the organization’s marketing vision and strategy, advancing brand growth, customer engagement, and organizational impact. The role directs marketing, branding, digital commerce, and customer experience initiatives in alignment with ministry objectives and organizational priorities. In collaboration with executive leadership, the CMO drives innovation, strengthens market presence, applies data-driven decision-making, and fosters relationships with students, families, teachers, and customers. Marketing initiatives are intended to support enrollment growth, revenue generation, customer retention, and long-term ministry effectiveness. The position develops and implements the marketing vision in partnership with executive leadership; evaluates industry trends, customer needs, competition, and growth opportunities; establishes long-range objectives; and aligns priorities across departments. It leads integrated marketing, branding, and digital commerce strategies, overseeing brand standards, messaging, campaigns, content, digital platforms, promotions, budgets, resources, and marketing investments. The CMO also uses analytics, market research, customer insights, and performance metrics to evaluate results and improve effectiveness; collaborates across departments; and leads continuous improvement. The role develops customer experience and stakeholder engagement strategies across customer touchpoints. It uses feedback and engagement data to improve communication, relationships, and satisfaction, and ensures that digital interactions, marketing communications, customer service, and outreach reflect ministry values and reinforce trust. The position builds customer loyalty through relevant messaging, valuable resources, and experiences that support engagement and retention. Ideal candidates must be born-again Christians, dedicated to training young people for serving God, and committed to educating students based on biblical values and to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. The organization reserves the right to fill the role at a higher or lower grade level based on ministry needs. An assessment may be required.

Requirements

Bachelor’s degree in Marketing.
10 or more years of experience in marketing management.
Skills in brand development, budget management, creative directing, cross-functional collaboration, data analytics, digital marketing, executive communications, forecasting, go-to-market strategies, market research, performance measurement, presentations, revenue growth management, strategic leadership, strategic planning, strategic vision, and team leadership.
Must be a born-again Christian and dedicated to training young people for serving God.
Must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge.
Must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.

Responsibilities

Partner with executive leadership to develop and implement a comprehensive marketing vision aligned with the organization’s mission, goals, and strategic priorities.
Evaluate industry trends, customer needs, competitive influences, and emerging opportunities to position Abeka for continued growth and relevance.
Establish long-range marketing objectives, align priorities across departments, and guide organizational decision-making through strategic planning and collaboration.
Communicate vision, expectations, and priorities while fostering unity, accountability, and commitment to organizational success.
Lead integrated marketing, branding, and digital commerce strategies that strengthen market presence, increase engagement, and support revenue objectives.
Oversee brand standards, messaging, marketing campaigns, content development, digital platforms, and promotional initiatives for consistency, quality, and alignment with ministry values.
Manage departmental budgets, resource allocation, and marketing investments to maximize effectiveness and return on investment.
Drive innovation through emerging technologies, digital tools, and customer-focused solutions.
Use analytics, market research, customer insights, and performance metrics to evaluate results, identify opportunities, and improve organizational effectiveness.
Establish measurable goals and reporting processes that support informed decision-making and strategic accountability.
Collaborate with finance, sales, publishing, operations, and other departments to align marketing initiatives with organizational priorities and business objectives.
Lead continuous improvement by identifying efficiencies, enhancing processes, and fostering adaptability, innovation, and measurable outcomes.
Develop and implement strategies for meaningful and consistent experiences for students, families, teachers, schools, and other stakeholders across customer touchpoints.
Use customer feedback, analytics, and engagement data to improve communication, strengthen relationships, and increase satisfaction.
Ensure digital interactions, marketing communications, customer service experiences, and outreach reflect ministry values and reinforce trust.
Build long-term customer loyalty through relevant messaging, valuable resources, and experiences that support engagement and retention.