Chief Marketing Officer

Nood•Austin, TX

11d•Hybrid

About The Position

Nood is seeking a Chief Marketing Officer to own the business P&L and lead the company’s next stage of growth as it expands from hair removal into beauty devices and skincare. Reporting to the Founder and CEO, the CMO will be the most senior executive after the founder and will lead marketing and commercial performance across DTC ecommerce, Amazon, and retail. Amazon and retail will report into this role. The CMO will partner closely with the CFO and operations team to plan and manage the business. The role connects product and customer understanding with commercial decisions, including product positioning and launches, offers, website experience, customer acquisition, and retention. The CMO will lead the team responsible for delivering measurable business results, profitable scale, stronger customer lifetime value, and lasting retention. The CMO owns business performance and financial planning; product marketing and portfolio growth; the customer lifecycle; ecommerce and website performance; acquisition and commercial channels; executive and team leadership; and partnership with the founder and Creative Director on brand and creative priorities. The Creative Director owns creative direction. Success means delivering against agreed revenue and profit goals through a credible operating plan and demand forecast; expanding the portfolio profitably while increasing repeat purchase and customer lifetime value; improving the website and lifecycle experience; and building an accountable organization executing a coordinated plan across DTC, Amazon, and retail.

Requirements

A record of helping scale an eight- or nine-figure DTC consumer business, with direct responsibility for financial performance.
Experience owning a business P&L, building budgets and demand forecasts, and making decisions across revenue, margins, spending, and profitability.
Deep product marketing experience, including successful product launches, portfolio expansion, and a clear understanding of customer needs.
Demonstrated improvement in customer value through offers, lifecycle marketing, retention, subscriptions, replenishment, or cross-selling.
Strong ecommerce judgment and experience improving the connection between acquisition, website education, merchandising, conversion, and repeat purchase.
Commercial fluency across DTC, Amazon, and retail, with the ability to lead channel specialists and evaluate their plans and economics.
Ability to lead a lean organization, work closely with a founder and CFO, and make decisions with strategic perspective and attention to execution.

Nice To Haves

Experience in beauty, skincare, or beauty devices is strongly preferred.

Responsibilities

Own the business P&L, including revenue, gross margin, operating expenses, and profitability, with visibility into performance by channel and product category.
Build and manage operating plans and budgets; forecast demand by product and channel; and coordinate with operations on inventory, sales, and working capital plans.
Allocate resources across products, channels, and initiatives, making tradeoffs among growth, margin, spending, and long-term customer value.
Review actual results against forecasts, identify variances, and lead corrective decisions.
Define target customers and product positioning, using validated benefits, supporting evidence, customer research, and purchase behavior.
Determine each product’s contribution to acquisition, first-purchase value, repeat purchase, and expansion into new categories.
Lead product launches and ongoing commercialization, including audiences, messaging, offers, channel priorities, and marketing plans.
Evaluate portfolio expansion opportunities for incremental revenue, customer value, and profit.
Own the customer lifecycle from first purchase through onboarding, adoption, replenishment, cross-selling, subscription retention, and reactivation.
Develop pricing and promotional strategies, kits, bundles, and subscription offers that support conversion, margin, and long-term customer value.
Lead lifecycle marketing and email and SMS programs, and coordinate retention strategies across DTC and Amazon.
Use cohort performance, repeat purchase, acquisition payback, and customer profitability to evaluate results and guide investment.
Own website commercial performance and the customer journey, including discovery, education, merchandising, landing pages, product pages, cart, and checkout.
Build purchase journeys across devices and skincare for new and existing customers, including the presentation of products, kits, and subscriptions.
Connect acquisition messaging to the shopping experience and subsequent customer communications.
Lead conversion improvement and experimentation with creative, development, and agency partners, using customer behavior and test results to improve conversion and profitable revenue.
Lead acquisition strategy, budget allocation, and performance across paid media and emerging channels, directing specialists and agencies against economic targets.
Lead Amazon and retail through channel owners, with accountability for commercial plans, channel P&Ls, retailer relationships, and performance.
Coordinate assortment, pricing, promotions, and launches across DTC, Amazon, and retail.
Set priorities and commercial objectives for creators, influencers, affiliates, organic marketing, partnerships, and PR.
Serve as the founder’s senior partner in running and growing the business, translating company strategy into priorities and accountable execution.
Lead and develop the marketing and commercial organization, including functional leaders, employees, contractors, and agencies.
Set clear responsibilities, build needed organizational capabilities, establish a disciplined planning and performance cadence, and ensure decisions lead to completed work.
Partner with the founder and Creative Director on brand positioning, campaign strategy, and briefs, bringing customer insight, product understanding, and commercial priorities.
Guide creative testing priorities and share performance learnings; the Creative Director owns creative direction.