Chief Marketing Officer

Surgical Information Systems Careers•Alpharetta, GA

11d

About The Position

Surgical Information Systems (SIS) is seeking a Chief Marketing Officer to lead marketing across its healthcare SaaS and revenue cycle management portfolio. As a member of the Executive Leadership Team, the CMO will prioritize product marketing—strengthening positioning, packaging, pricing, launches, and sales enablement—while advancing the SIS brand and driving pipeline, revenue growth, and customer engagement. The CMO will align Marketing, Sales, Product, and Customer Success around a unified go-to-market strategy. Partnering with the Chief Growth Officer, the CMO will set market direction, messaging, and enablement strategy while supporting sales execution and revenue delivery. The role presents marketing strategy, performance, and investment recommendations to the Board of Directors. The CMO owns go-to-market strategy, messaging, and enablement content; the Chief Growth Officer owns sales execution and quota attainment. The marketing team reports directly to the CMO. Success includes assessing positioning, competition, team capabilities, and results during the first 90 days; delivering refreshed positioning, active sales enablement, and a pipeline-aligned marketing plan by month six; and executing priority go-to-market plans with measurable pipeline growth and an effective team structure by month 12.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
15 or more years of progressive marketing experience, including significant senior leadership responsibility for a broad marketing function in a B2B SaaS, technology, or services business.
Proven leadership of product marketing, including product launches, positioning, competitive differentiation, and pricing and packaging input.
Proven success creating and executing go-to-market strategies in close partnership with sales, building qualified pipeline, and delivering measurable revenue growth across multiple products or services.
Experience presenting to boards and executive teams, managing budgets, and leading senior marketing leaders through organizational change.
Strong command of product marketing, go-to-market strategy, brand strategy, demand generation, customer marketing, communications, and marketing operations.
Commercial and financial judgment, including ability to turn market insights and analytics into clear investment decisions and measurable priorities.
Clear executive communication, sound judgment, and ability to influence across functions.

Nice To Haves

MBA or other relevant advanced degree.
Healthcare technology experience.
Experience leading a company rebrand or brand repositioning from strategy through implementation, with demonstrated results in brand positioning, market recognition, or business performance.

Responsibilities

Lead the creation and execution of go-to-market strategies for new and existing products, services, and market segments.
Establish target customer profiles, product positioning, launch plans, and success measures, aligning marketing, sales, product, and customer success.
Lead product marketing for the full SIS portfolio, including value propositions, buyer-specific messaging, competitive differentiation, and launch readiness.
Develop pricing and packaging recommendations with the CEO, product, and finance leaders using market research, competitive intelligence, and customer feedback.
Direct market research, competitive intelligence, and customer insights to identify growth opportunities and inform product strategy and investment decisions.
Lead sales enablement by providing value propositions, buyer-specific messaging, customer evidence, and tools that support the sales process.
Set enterprise marketing vision, annual plans, and long-term priorities in support of business strategy and growth objectives.
Represent market and customer perspectives in company decisions and present market opportunities, brand strategy, marketing performance, and return on investment to the Board of Directors.
Recommend marketing priorities, resources, and adjustments based on results.
Partner with the Chief Growth Officer to translate go-to-market strategy into pipeline goals, customer acquisition, and expansion priorities.
Own SIS brand strategy, positioning, and standards, including brand evolution or rebranding from research and brand architecture through messaging, visual identity, rollout, and measurement.
Direct corporate communications, public relations, analyst relations, thought leadership, and executive visibility; partner with executive leadership on reputation management and sensitive external communications.
Oversee integrated demand generation across digital, content, email, search, social media, events, account-based marketing, and partner channels to generate qualified pipeline and support revenue goals.
Align with sales on lead qualification, handoffs, conversion, and pipeline reporting; adjust campaign and channel investment based on performance and customer acquisition costs.
Partner with customer success, product, and sales to strengthen customer engagement, advocacy, retention, and expansion through education, customer stories, reference programs, and lifecycle marketing.
Own the marketing budget, resource allocation, and agency investments, balancing near-term growth needs with long-term brand development and financial discipline.
Set and report performance measures for marketing-sourced and influenced pipeline, revenue contribution, conversion, acquisition efficiency, brand awareness, and customer engagement; use results to improve execution.
Oversee marketing operations, technology, automation, analytics, and data quality; establish consistent processes and responsible customer-data use in partnership with IT and other stakeholders.
Ensure marketing claims, content, and data practices meet healthcare regulatory and customer requirements, including HIPAA and protection of patient information, in partnership with Legal, Compliance, and IT.
Lead, coach, and develop the marketing team; set priorities, expectations, and accountability; build capabilities, succession plans, and operating structure, including product marketing depth.
Oversee agency and vendor relationships and promote effective collaboration across SIS business units.