Chief Marketing Officer

The Class by Taryn Toomey•New York, NY

9d•$175,000 - $250,000•Hybrid

About The Position

The Class is hiring a Chief Marketing Officer to lead its next stage of growth and help make the company a globally recognized wellness leader. The CMO will own the growth engine end to end, with direct accountability for Digital Studio subscription revenue, and lead brand positioning, creative, content, social, influencer, partnerships, and paid media across digital and studio channels. The role combines strategic leadership with hands-on execution, including ownership of the Digital Studio P&L, marketing budget, performance targets, and team development. The CMO will partner with the Founder on creative vision and the CEO on business strategy, report to the CEO, and serve on the executive team. The role will work closely with Product and Experience, Creative Operations, and Global Partnerships to align marketing with the student experience and support the company’s Digital Studio, Studios, Field Study, Retreatments, Events, Partnerships, and Retail businesses. The position is hybrid and based in New York City, with at least three days per week in the Tribeca office and/or Studio. The Class is a global somatic movement and education platform founded by Taryn Toomey, with studios in New York and Los Angeles and a Digital Studio serving students in 78 countries. The company has been working for fifteen years toward its mission of igniting collective consciousness through individual practice.

Requirements

10+ years of marketing experience, including at least 3 years in a senior leadership role owning marketing or growth as a VP, Head of, or first-time CMO.
Hands-on track record of growing a subscription or membership business, with fluency in cost per trial, LTV, CAC, payback, cohort retention, churn, and win-back.
Direct and recent experience driving acquisition and paid media, with the ability to work directly with data.
Track record of thriving in a founder-led early-stage company with a strong brand; wellness, fitness, beauty, fashion, or media experience is identified as ideal.
Deep appreciation for brand and sound judgment in balancing brand building with performance marketing.
Experience building and managing highly engaged, high-functioning lean teams, including social, design, copy, creative operations, and performance roles.
Personal connection to The Class and authentic belief in the power and potential of the method.
Ability and willingness to work hands-on and in the details, including without a large team.
Kind, engaged, and thoughtful team leadership, with interest in developing team members and collaborating across functions.
Strong communication and teamwork skills, with a warm approach and the ability to motivate through clarity, compassion, and curiosity.
Ability to partner effectively with the CEO, bring a vision to market, and use data to push back when needed.
Organization and multitasking skills to manage multiple campaigns without sacrificing quality or attention to detail.
At minimum, drawn to The Class mission and curious about the method; ideally a student of The Class.
Entrepreneurial, resourceful, and hands-on approach, including willingness to roll up sleeves to deliver outcomes.

Nice To Haves

Experience in content, media, or creator-led brands.
Partnership or business development experience.
Ecommerce experience.
Experience in a multichannel business spanning in-person and digital offerings.
Experience building a marketing function or growth engine with a small team and lean budget, including personally doing much of the work.
Ideally, experience in wellness, fitness, beauty, fashion, or media.
Ideally, being a student of The Class.

Responsibilities

Own strategy and activation of the end-to-end growth engine across brand, content, influencer, email, and paid media.
Own Digital Studio P&L and annual recurring revenue growth, including acquisition, trial conversion, retention, churn, and win-back; establish targets for ARR, MRR, cost per trial, trial conversion, churn, LTV:CAC, and payback.
Develop student onboarding, lifecycle, and win-back programs to reduce churn and increase lifetime value, in partnership with Product and Experience on content strategy, product features, and digital offerings.
Own Digital Studio pricing, packaging, offers, promotions, and trial strategy, testing their impact on acquisition, retention, and ARR.
Set channel strategy and budgets, and manage teams and agencies across paid, organic, social, email/SMS, referral, and community channels.
Build ongoing testing capabilities for creative, offers, landing pages, and onboarding, balancing brand and performance investment.
Partner with Product and Experience on the digital student lifecycle and metrics so marketing promises align with the experience and digital engagement goals are met.
Oversee brand positioning, identity, and assets in marketing; refine and expand brand assets and positioning as needed.
Ensure the brand’s audience, values, and explanation of the method are consistently reflected across channels and activations and aligned with market opportunities, founding vision, and brand values.
Oversee brand campaign strategy and performance, and help Creative Operations improve execution efficiency and workflows across the business.
Partner with the SVP of Global Partnerships on tactics, campaigns, and pitch materials to grow brand partnership, retail, and event business units.
Act as a trusted partner to the CEO and Founder, supporting long-term strategy and company leadership while embodying The Class values internally and externally.
Own and manage the marketing budget and Digital Studio P&L, allocating capital across performance channels, brand marketing, and team investments.
Set, manage, and take accountability for marketing KPIs and performance targets.
Lead and build the marketing and creative function, supporting growth of existing team members and hiring for missing subject-matter expertise.
Establish rigorous reporting, including weekly growth and financial reviews, and present key metric outcomes to stakeholders.
Build and motivate a high-functioning team and hold agency and freelance partners to the same standards.
Build modern, AI-enabled growth infrastructure, including data, tooling, and AI-powered capabilities, while keeping human judgment and creativity central.