Chief Marketing Officer

Surgical Information Systems•Quincy, MA

About The Position

Surgical Information Systems (SIS) is seeking a Chief Marketing Officer to lead marketing across its healthcare SaaS and revenue cycle management portfolio. As a member of the Executive Leadership Team, the CMO will prioritize product marketing—including positioning, packaging, pricing, launches, and sales enablement—while advancing the SIS brand and driving pipeline, revenue growth, and customer engagement. The CMO will align Marketing, Sales, Product, and Customer Success around a unified go-to-market strategy. In partnership with the Chief Growth Officer, the CMO will set market direction, messaging, and enablement strategy while supporting sales execution and revenue delivery. The role presents marketing strategy, performance, and investment recommendations to the Board of Directors. The CMO owns enterprise marketing strategy, go-to-market direction, product marketing, brand and corporate communications, demand generation, customer marketing, marketing operations, investment, and team leadership. The role includes responsibility for marketing budgets, performance measures, technology, analytics, data quality, and compliance of marketing claims, content, and data practices with healthcare regulatory and customer requirements, including HIPAA and protection of patient information. SIS serves more than 2,900 surgical facilities with software and services for ambulatory surgery centers and hospital perioperative teams. The company describes its solutions as supporting clinical, financial, and operational success and reports recognition as the No. 1 ASC EHR vendor by Black Book for 11 consecutive years and Best in KLAS Award recipient for ASC Solutions in 2026, 2025, 2023, and 2022.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 15 years of progressive marketing experience, including significant senior leadership responsibility for a broad marketing function in a B2B SaaS, technology, or services business.
Proven leadership of product marketing, including product launches, positioning, competitive differentiation, and pricing and packaging input.
Proven success creating and executing go-to-market strategies in close partnership with Sales, building qualified pipeline, and delivering measurable revenue growth across multiple products or services.
Experience presenting to boards and executive teams, managing budgets, and leading senior marketing leaders through organizational change.
Strong command of product marketing, go-to-market strategy, brand strategy, demand generation, customer marketing, communications, and marketing operations.
Commercial and financial judgment, with the ability to turn market insights and analytics into clear investment decisions and measurable priorities.
Clear executive communication, sound judgment, and the ability to influence across functions.

Nice To Haves

MBA or another relevant advanced degree.
Healthcare technology experience.
Product marketing experience, including launches, positioning, competitive differentiation, and pricing and packaging input, ideally in healthcare technology.
Experience leading a company rebrand or brand repositioning from strategy through implementation, with demonstrated results in brand positioning, market recognition, or business performance.

Responsibilities

Lead and execute go-to-market strategy for new and existing products, services, and market segments, defining target customer profiles, positioning, launch plans, success measures, and cross-functional alignment.
Lead product marketing for the full SIS portfolio, including positioning, value propositions, buyer-specific messaging, competitive differentiation, and launch readiness.
Own pricing and packaging recommendations with the CEO, product, and finance leaders, informed by market research, competitive intelligence, and customer feedback.
Direct market research, competitive intelligence, and customer insights to identify growth opportunities and inform product strategy and investment decisions.
Lead sales enablement by providing the sales team with value propositions, buyer-specific messaging, customer evidence, and tools that support the sales process.
Set the enterprise marketing vision, annual plan, and long-term priorities in support of SIS business strategy and growth objectives; represent the market and customer perspective in company decisions.
Present to the Board of Directors on market opportunities, brand strategy, marketing performance, and return on investment, and recommend priorities, resources, and adjustments.
Partner with the Chief Growth Officer to translate go-to-market strategy into pipeline goals, customer acquisition, and expansion priorities; own go-to-market strategy, messaging, and enablement content.
Own SIS brand strategy, positioning, and standards, including leading brand evolution or rebranding from research and brand architecture through messaging, visual identity, rollout, and measurement.
Direct corporate communications, public relations, analyst relations, thought leadership, and executive visibility; partner with executive leadership on reputation management and sensitive external communications.
Oversee integrated demand generation across digital, content, email, search, social media, events, account-based marketing, and partner channels to generate qualified pipeline and support revenue goals.
Align with sales on lead qualification, handoffs, conversion, and pipeline reporting; adjust campaign and channel investment based on performance and customer acquisition costs.
Partner with Customer Success, Product, and Sales to strengthen customer engagement, advocacy, retention, and expansion through education, customer stories, reference programs, and lifecycle marketing.
Own the marketing budget, resource allocation, and agency investments, balancing near-term growth needs with long-term brand development and financial discipline.
Set and report performance measures for marketing-sourced and influenced pipeline, revenue contribution, conversion, acquisition efficiency, brand awareness, and customer engagement; use results to improve execution.
Oversee marketing operations, technology, automation, analytics, and data quality, establishing consistent processes and responsible customer-data use with IT and other stakeholders.
Ensure marketing claims, content, and data practices meet healthcare regulatory and customer requirements, including HIPAA and patient-information protection, in partnership with Legal, Compliance, and IT.
Lead, coach, and develop the marketing team; set priorities, expectations, and accountability for the marketing organization.
Build team capabilities, succession plans, and operating structure, including product marketing depth; oversee agency and vendor relationships and promote collaboration across SIS business units.
During the first 90 days, assess product positioning, the competitive landscape, the marketing team, and results to date, and align with the CEO and Chief Growth Officer on go-to-market priorities and measurement.
By month 6, deliver refreshed positioning and messaging for priority products, a sales enablement program in active use, and a marketing plan and budget tied to agreed pipeline targets.
By month 12, execute go-to-market and launch plans for priority products and segments, demonstrate measurable growth in marketing-sourced and influenced pipeline, and establish the appropriate team structure and capabilities.