SVP, Chief Marketing Officer - Home & Auto

Synchrony•Stamford, CT

1d•$260,000 - $430,000•Hybrid

About The Position

The SVP, Chief Marketing Officer leads marketing strategy, team leadership, and program execution to achieve client and business objectives for Synchrony’s Home & Auto platform in the United States. The role leads marketing strategy across $30 billion in assets, consumer marketing, analytics, advertising execution, digital, agentic commerce, small business, and network expansion activities. The position works with executive and cross-functional leaders to grow the Home & Auto platform, advance enterprise priorities, strengthen partner relationships, and deliver new products, marketing opportunities, and customer experiences. It builds and leads a high-performing marketing organization, develops talent, and ensures operational excellence and strong controls across loyalty, campaign execution, and advertising compliance. The role offers the option to work from home near a Synchrony Hub or from an office, with commuting to the nearest Hub for in-person business or team meetings, training, and culture events. Travel may be required as business needs dictate.

Requirements

Bachelor’s degree and 15 or more years of experience in marketing, strategy, or general management in financial services; alternatively, a high school diploma or GED and 18 or more years of such experience.
15 or more years of experience in analytics or related quantitative or P&L areas.
Leadership experience in large matrix organizations with strong regulatory oversight.
Experience leading, or serving as a C-level functional leader of, a large business unit at a major financial services organization.
Strong ability to influence CEOs and C-level officers at large publicly traded organizations.
Credibility in finance or quantitative analytics functions.
Ability to lead multiple long-tenured, executive-level professionals in large organizations.
Experience collaborating on vision creation.
Ability and flexibility to travel for business as required.
At least 18 years old and a high school diploma or equivalent.
Willingness to complete a drug test, background investigation, and fingerprinting as part of onboarding.
Ability to satisfy Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the United States; employment visa sponsorship is not available.

Nice To Haves

MBA.
P&L experience with business units.
Ability to balance interconnected client relationships and priorities across large publicly traded retailers and small- to medium-sized merchants.
Broad marketing experience across partner and direct-to-consumer business models.
Demonstrated ability to integrate digital capabilities into acquisition, engagement, and growth strategies.
Decisive, candid, and open leadership style.

Responsibilities

Collaborate with the Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization, and Sales Leaders to grow the Home & Auto platform.
Lead multiple Industry Marketing Leaders and collaborate with their Sales counterparts in support of more than 60,000 retail partners.
Set strategic direction for network strategies and lead the team in executing the vision.
Partner with the Chief Growth Officer on enterprise-wide strategic opportunities involving Synchrony products, capabilities, and customer experiences.
Coach and develop team members to improve individual and organizational performance.
Serve as the principal marketing contact on client issues, secure funding and support for critical initiatives, and identify strategic partnerships and marketing opportunities.
Oversee strategic initiatives and ongoing Synchrony-wide cross-sell integrations, including affiliate programs with partners, merchants, and aggregators.
Lead cross-functional initiatives with Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement, and IT leaders.
Partner with Corporate Affairs and Brand teams to align brand strategy, thought leadership, reputation management, and engagement with state and federal legislators on Home & Auto marketing.
Use customer, partner, and market insights and performance metrics to prioritize marketing investments, optimize returns, and meet client and platform growth targets.
Drive strategy for value-proposition enhancements, new product and network opportunities, and other innovations.
Lead change across the platform and enterprise, aligning stakeholders and clients around shared priorities and translating strategic vision into sustained execution.
Deliver repeat sales and cardholder loyalty through offers, targeting, and campaign strategies.
Build and lead a high-performing marketing organization through executive coaching, talent development, accountability, collaboration, and continuous improvement.
Monitor competitors and credit-industry trends to identify innovation opportunities for partners.
Represent Synchrony’s marketing capabilities in Large Partner Business Development and develop growth strategies that support client objectives and help win deals.
Develop platform strategy and execute growth initiatives identified as top priorities by platform leadership.
Ensure operational excellence and strong controls in loyalty, campaign execution, and advertising compliance.