Chief Marketing Officer

Nood•Austin, TX

1d•Hybrid

About The Position

Nood is seeking a Chief Marketing Officer to own the business P&L and lead its next stage of growth as it expands from hair removal into beauty devices and skincare. The role focuses on building a business with stronger customer lifetime value, lasting retention, and profitable scale. Reporting directly to the Founder and CEO, the CMO is Nood’s most senior executive after the founder and leads marketing and commercial performance across DTC ecommerce, Amazon, and retail. Amazon and retail report into this role. The CMO partners closely with the CFO and operations on business planning, financial performance, inventory, and working capital. The role connects customer and product insight to positioning, launches, offers, ecommerce experience, customer acquisition, and retention. It leads the marketing and commercial organization in translating strategy into measurable results, while partnering with the founder and Creative Director on brand positioning, campaign strategy, and creative briefs. The Creative Director owns creative direction.

Requirements

A record of helping scale an eight- or nine-figure DTC consumer business, with direct responsibility for financial performance.
Experience owning a business P&L, building budgets and demand forecasts, and making decisions across revenue, margins, spending, and profitability.
Deep product marketing experience, including successful product launches, portfolio expansion, and a clear understanding of customer needs.
Demonstrated improvement in customer value through offers, lifecycle marketing, retention, subscriptions, replenishment, or cross-selling.
Strong ecommerce judgment and experience improving the connection between acquisition, website education, merchandising, conversion, and repeat purchase.
Commercial fluency across DTC, Amazon, and retail, with the ability to lead channel specialists and evaluate their plans and economics.
Ability to lead a lean organization, work closely with a founder and CFO, and make decisions with strategic perspective and attention to execution.

Nice To Haves

Experience in beauty, skincare, or beauty devices is strongly preferred.
A previous Chief Marketing Officer title is not required.

Responsibilities

Own the business P&L, including revenue, gross margin, operating expenses, and profitability, with visibility into performance by channel and product category.
Build and manage operating plans and budgets, forecast demand by product and channel, and work with operations to translate forecasts into inventory and sales plans.
Allocate resources across products, channels, and initiatives, balancing growth, margin, spending, and long-term customer value.
Partner with the CFO and operations on inventory and working capital planning; review actual results against forecasts, identify variances, and lead corrective decisions.
Define target customers and product positioning using customer research, purchase behavior, validated benefits, and supporting evidence.
Determine each product’s contribution to acquisition, first-purchase value, repeat purchase, and expansion into new categories.
Lead product launches and commercialization, including audiences, messaging, offers, channel priorities, and marketing plans.
Evaluate opportunities for portfolio expansion based on incremental revenue, customer value, and profit.
Own the customer lifecycle from first purchase through onboarding, product adoption, replenishment, cross-selling, subscription retention, and reactivation.
Develop pricing and promotional strategies, kits, bundles, and subscription offers that support conversion, margin, and long-term customer value.
Lead lifecycle marketing and email and SMS programs, and coordinate retention strategies across DTC and Amazon.
Use cohort performance, repeat purchase, acquisition payback, and customer profitability to evaluate results and guide investment.
Own website commercial performance and the full customer journey, including product discovery, education, merchandising, landing pages, product pages, cart, and checkout.
Build clear purchase journeys across devices and skincare for new and existing customers, including presentation of products, kits, and subscriptions.
Connect acquisition messaging to the shopping experience and subsequent customer communications.
Prioritize and lead conversion improvement and experimentation with creative, development, and agency partners, using customer behavior and test results to improve conversion and profitable revenue.
Lead acquisition strategy, budget allocation, and performance across paid media and emerging channels, directing specialists and agencies against economic targets.
Lead Amazon and retail through their channel owners, with accountability for commercial plans, channel P&Ls, retailer relationships, and performance.
Coordinate assortment, pricing, promotions, and launches across DTC, Amazon, and retail.
Set priorities and commercial objectives for creators, influencers, affiliates, organic marketing, partnerships, and PR.
Serve as the founder’s senior partner in running and growing the business, translating company strategy into decisions, priorities, and accountable execution.
Lead and develop the marketing and commercial organization, including functional leaders, employees, contractors, and agencies; establish responsibilities and build needed capabilities.
Establish a disciplined planning and performance cadence, resolve competing priorities, maintain clear ownership, and ensure decisions lead to completed work.
Partner with the founder and Creative Director on brand positioning, campaign strategy, and briefs, contributing customer insight, product understanding, and commercial priorities.
Guide creative testing priorities and share performance learnings to support customer understanding, acquisition, and retention.