Chief Marketing Officer

Jazz at Lincoln Center • New York, NY

4d • $275,000 - $325,000 • Hybrid

About The Position

Jazz at Lincoln Center (JALC) seeks an accomplished, visionary Chief Marketing Officer to lead the evolution of its marketing efforts, including brand strategy, creative, communications, digital marketing innovation, audience development, and stakeholder engagement. As a member of the Leadership Team, the CMO will shape how JALC connects with audiences, donors, students, artistic and business partners, staff, and communities around the world. The role leads a centralized marketing function serving the entire organization and is accountable for JALC’s public brand representation.

Reporting to the Executive Director, the CMO will advance JALC’s mission and strategic ambitions by strengthening institutional visibility, increasing audience engagement, supporting earned and contributed revenue growth, and reinforcing JALC’s position as a leading global voice for jazz performance, education, and advocacy. The role oversees brand and institutional positioning, public relations and external communications, audience and revenue strategies, content and creative functions, digital strategy, and the development of a high-performing Marketing team.

JALC is a live-events organization. Staff are expected to be present when the work and art call for it. Flex Mondays allow staff to work from wherever suits them best; Tuesday through Friday teams work in person, with flexibility around the demands of the work. Benefits include comprehensive health and retirement offerings and access to JALC programming, including performances, Dizzy’s Club, and Swing University jazz education. Applicants should include a cover letter and salary requirements.

Requirements

• Significant senior leadership experience in marketing, communications, brand strategy, audience development, or related disciplines.
• A track record of driving institutional visibility, brand engagement, audience growth, and revenue outcomes.
• Sophisticated understanding of digital marketing, analytics, CRM strategies, and audience behavior.
• Genuine intellectual curiosity and active engagement with emerging technologies, including artificial intelligence, and the ability to evaluate, adopt, and apply new tools to improve marketing effectiveness and creative output.
• Exceptional communication and collaborative leadership skills, with a proven ability to build, inspire, and unite high-performing teams and diverse stakeholders around a shared vision.
• Exceptional creativity, artistic originality, bold ideas, and high aesthetic standards.
• Appreciation for JALC’s brand, mission, and cultural significance, and ability to make it relevant and meaningful to stakeholders in the broader community.
• A presence that garners the respect of senior colleagues, board members, artists, and external partners.

Responsibilities

• Serve on the Leadership Team and contribute to organizational strategy and planning.
• Establish Marketing as a strategic partner and service organization supporting all areas of JALC.
• Collaborate with senior leadership to prioritize organization-wide marketing needs and align strategy, resources, and execution with institutional goals.
• Provide leadership on institutional positioning, stakeholder engagement, audience trends, and market opportunities.
• Partner with leadership to communicate institutional priorities and major initiatives consistently to internal and external constituents.
• Lead and be accountable for JALC’s public brand representation and the impressions it creates.
• Oversee the marketing budget and align resources with institutional priorities and measurable impact.
• Establish goals and performance measures for marketing effectiveness, audience growth, brand health, and organizational impact.
• Strengthen JALC’s position as the world’s leading organization dedicated to jazz.
• Develop and steward JALC’s brand, including consistency of voice, messaging, visual identity, and stakeholder experience.
• Build visibility and influence through brand stewardship, audience engagement, strategic marketing, and external visibility initiatives.
• Oversee Public Relations and External Communications as part of the institutional positioning strategy.
• Develop and execute strategies to increase audience participation, engagement, loyalty, and retention.
• Support revenue objectives across performances, memberships, education programs, events, and digital initiatives.
• Use data, research, and audience insights to guide decisions and investment.
• Partner with Development on fundraising communications, donor engagement, and campaign visibility.
• Shape and steward an institutional narrative that advances artistic excellence, educational leadership, cultural impact, and strategic priorities.
• Ensure content, messaging, and storytelling support audience engagement, fundraising, brand growth, and organizational objectives.
• Oversee content strategy and communications functions in support of institutional goals.
• Advise the Leadership Team on institutional messaging and stakeholder engagement.
• Provide strategic oversight of the creative function and promote creative excellence and brand consistency across communications, campaigns, and audience experiences.
• Foster innovation, collaboration, and high creative standards, and translate strategic priorities into compelling creative work and storytelling.
• Lead digital strategy across web, CRM, email, social media, content, and emerging platforms.
• Champion innovation and data-informed audience engagement, expanding JALC’s reach through digital experiences and technology-enabled engagement.
• Lead and develop a high-performing Marketing team, fostering collaboration, innovation, accountability, and service.
• Build capabilities and systems that enable Marketing to support stakeholders across the organization.

Benefits

• Comprehensive health benefits.
• Retirement benefits.
• Access to JALC programming, including live performances, Dizzy’s Club, and Swing University jazz education.
• Flex Mondays, allowing staff to work from wherever suits them best.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed