Chief Marketing Officer (CMO)

Forest Area Federal Credit Union • Fife Lake, MI

10d

About The Position

Forest Area Federal Credit Union (FAFCU) is seeking a strategic, forward-thinking, and relationship-driven Chief Marketing Officer to join its Executive Leadership Team. The CMO will lead the vision and strategy for organizational growth, brand development, community presence, and member experience. This role works with executive leaders and teams across the Credit Union to identify opportunities and turn them into measurable results.

The CMO develops and executes strategies to grow membership, loans, deposits, and assets; oversees marketing and brand strategy; uses member, market, competitive, and financial data to guide decisions; and leads the Marketing Director and assigned team members. The role also builds relationships with local businesses, employers, community organizations, and strategic partners, and collaborates across departments to improve member acquisition, onboarding, engagement, retention, and overall experience.

Requirements

• 5–10 years of progressively responsible experience in marketing, business development, strategic growth, or related leadership roles.
• Demonstrated success developing and executing growth strategies and achieving measurable results.
• Experience leading teams, developing talent, and establishing accountability.
• Strong analytical, financial, strategic planning, and problem-solving skills.
• Knowledge of marketing strategy, business development, CRM systems, and performance measurement.
• Excellent communication and relationship-building skills, including the ability to present recommendations to executive leadership, the Board of Directors, and community partners.
• Bachelor's degree in Marketing, Business Administration, Finance, or a related field, or an equivalent combination of education, certifications, and experience.

Responsibilities

• Develop and execute short- and long-term strategies to drive membership, loan, deposit, and asset growth.
• Identify market opportunities using demographics, competitive research, and member insights.
• Build relationships with local businesses, employers, community organizations, and strategic partners.
• Expand FAFCU's presence and strengthen its position in the communities it serves.
• Shape and oversee the Credit Union's overall marketing and brand strategy.
• Lead advertising, digital marketing, public relations, community engagement, and promotional initiatives.
• Develop annual marketing plans, budgets, and campaigns with measurable goals and results.
• Strengthen the brand, product positioning, and competitive presence.
• Use member data, market research, competitive intelligence, and financial performance to identify opportunities.
• Strengthen the use of CRM systems, business intelligence, and data analytics.
• Establish performance measurements and evaluate campaign effectiveness and return on investment.
• Present insights and recommendations to executive leadership to guide organizational decisions.
• Serve as an active member of the Executive Leadership Team.
• Provide leadership, coaching, direction, and accountability to the Marketing Director and assigned team members.
• Build a culture of ownership, innovation, collaboration, and continuous improvement.
• Partner across departments to improve member acquisition, onboarding, engagement, retention, and overall member experience.
• Develop strategic partnerships that create value for members and communities.

Benefits

• Competitive compensation package.
• Excellent health and retirement benefits.
• Employer-paid insurance coverage.
• Strong retirement program.
• Opportunity to be part of the Executive Leadership Team and influence the Credit Union's future direction and growth.
• Opportunity to build community and business partnerships and lead innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive