SVP, Chief Marketing Officer - Home & Auto

Synchrony • Atlanta, GA

6d • $260,000 - $430,000 • Hybrid

About The Position

The Chief Marketing Officer is responsible for marketing strategy, team leadership, and program execution to achieve client and business objectives for Synchrony’s U.S. Home & Auto platform. The role leads marketing across a platform with $30 billion in assets, including consumer marketing, analytics, advertising execution, digital, agentic commerce, small business, and network expansion.

The position works with executive, business, sales, compliance, and cross-functional leaders to grow the platform, develop strategic partnerships, expand the network, and deliver enterprise-wide priorities. It uses customer, partner, market, and performance insights to prioritize investments, improve returns, and meet growth targets. The CMO also builds and develops a high-performing marketing organization, leads change across the platform and enterprise, and ensures operational excellence and strong controls in loyalty, campaign execution, and advertising compliance.

Requirements

• Bachelor’s degree and 15+ years of experience in Marketing, Strategy, or General Management in Financial Services; alternatively, a high school diploma/GED and 18+ years of relevant experience.
• 15+ years of experience in Analytics or related quantitative or P&L areas.
• Leadership experience in large matrix organizations with strong regulatory oversight.
• Experience leading, or serving as a C-level functional leader of, a large business unit in a major financial services organization.
• Strong ability to influence CEOs and C-level officers at large publicly traded organizations.
• Strong credibility in Finance or quantitative analytics functions.
• Ability to lead multiple long-tenured, executive-level professionals in large organizations.
• Experience collaborating on vision creation.
• Ability and flexibility to travel for business as required.
• Must be at least 18 years old and have a high school diploma or equivalent.
• Must be willing to undergo a drug test, background investigation, and fingerprinting as part of onboarding.
• Must satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Must have legal authorization to work in the United States; employment visa sponsorship is not available.

Nice To Haves

• MBA.
• P&L experience for business units.
• Ability to balance interconnected client relationships and priorities across large publicly traded retailers and small to medium-sized merchants.
• Broad marketing experience across partner and direct-to-consumer business models.
• Ability to integrate digital capabilities into acquisition, engagement, and growth strategies.
• Decisive, candid, and open leadership style.

Responsibilities

• Collaborate with the Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization, and Sales Leaders to drive Home & Auto platform growth.
• Lead multiple Industry Marketing Leaders and collaborate with Sales counterparts serving more than 60,000 retail partners.
• Set strategic direction for network strategies and lead the team in executing that vision.
• Partner with the Chief Growth Officer on enterprise-wide strategic opportunities across Synchrony products, capabilities, and customer experiences.
• Develop team members through engagement and coaching to improve individual and organizational performance.
• Serve as the principal marketing contact on client issues, secure support for critical initiatives, and identify strategic partnerships and marketing opportunities.
• Oversee strategy-supporting initiatives and ongoing company-wide cross-sell integrations, including affiliate programs with partners, merchants, and aggregators.
• Lead cross-functional initiatives with leaders in Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement, and IT.
• Partner with Corporate Affairs and Brand teams to align brand strategy, thought leadership, reputation management, and engagement with state and federal legislators on Home & Auto marketing.
• Use customer, partner, and market insights and performance metrics to prioritize marketing investments, optimize returns, and meet client and platform growth targets.
• Drive strategy for value proposition enhancements, new product and network opportunities, and other innovations.
• Lead change across the platform and enterprise by aligning stakeholders and clients around shared priorities and translating strategic vision into execution.
• Deliver repeat sales and cardholder loyalty through offers, targeting, and campaign strategies.
• Build and lead a high-performing marketing organization through executive coaching, talent development, clear accountability, and a collaborative culture of continuous improvement.
• Monitor competitor and credit industry trends to identify innovation opportunities for partners.
• Represent Synchrony marketing capabilities in Large Partner Business Development and develop growth strategies to support client and business objectives and help win deals.
• Develop and execute platform growth initiatives agreed upon as priorities by the Platform leadership team.
• Ensure operational excellence and strong controls in loyalty, campaign execution, and advertising compliance.

Benefits

• Annual Incentive Plan target of 40% of salary.
• Annual Equity target of 40% of salary.
• Flexible work arrangement with the option to work from home near a Hub or from an office.
• Inclusive culture and Employee Resource Groups (ERGs).
• Reasonable accommodations for qualified individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive