Full-time Supervisory/Professional: Chief Marketing and Public Relations Officer
About The Position
Lakeland Community College is hiring a Chief Marketing and Public Relations Officer to lead the College’s marketing and public relations. Reporting to the President of the College, this position is responsible for the College’s public image, brand, reputation, media relations, and overall marketing and communication strategy. The role has significant responsibility for internal and external communications, building positive relationships with stakeholders, and providing leadership and management oversight to the marketing and communication staff. The College seeks a detail-oriented, strategic, and proactive thinker. This is a 12-month, full-time position. The anticipated hiring range is $74,903–$82,400 annually, at grade 6 of the Supervisory/Professional salary schedule. Application review will begin immediately, and the position will remain open until filled.
Requirements
- Bachelor’s degree in public relations, communication, or a related field.
- At least three years of relevant experience.
- Media savvy, with a solid understanding of communication modes and current trends.
- Crisis management expertise and experience.
- Demonstrated strong writing and oral communication skills.
- Superb writing and verbal communication skills.
- Strong interpersonal and relationship-building abilities.
- Excellent strategic thinking and problem-solving skills.
- Leadership and team management skills.
- Ability to identify story ideas and shape key messages to generate positive media coverage for the College.
- Ability to handle sensitive media relations situations, including crisis communication response.
- Ability to provide leadership and cultivate and maintain positive relationships with multiple audiences.
- Ability to shape and control the flow of information to key constituencies.
- Attention to detail.
- Tolerance for ambiguity.
Nice To Haves
- Master’s degree preferred.
- Five years of relevant experience preferred.
Responsibilities
- Craft long-term public relations strategies aligned with the College’s mission, vision, and established Key Performance Indicators.
- Provide strategic leadership and direction to strengthen the College’s reputation, brand, and image.
- Compose internal and external communications, including news releases, announcements, and online posts, related to public relations and marketing projects.
- Oversee the design and production of print materials and publications, website management, and social media content creation and management.
- Serve as the central point of contact for media relations, advertising, public affairs, and community relations, and act as the College’s media spokesperson when appropriate.
- Compose speeches and help shape public statements, remarks, and presentations for the President.
- Develop rapport with media agencies and representatives in television, print and digital publications, radio, and other communication channels.
- Develop proactive communications plans for targeted audiences to mitigate risk and guide communications around key issues.
- Develop a comprehensive crisis communications plan and manage crises as they arise.
- Provide leadership for marketing and communication staff.
- Manage approved budgets responsibly and in fiscally sound ways.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
