Associate Director, Marketing Performance Analytics & Revenue Operations
Kyndryl • New York, NY2d • $124,920 - $284,880 • Remote
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Associate Director, Marketing Performance Analytics & Revenue Operations
Kyndryl•New York, NY
•$124,920 - $284,880•Remote
About The Position
The Marketing Analytics and Revenue Operations Associate Director is a strategic analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand growth through the lens of marketing channels and identifies how to accelerate that growth by analyzing performance across channels, audiences, and the end‑to‑end marketing funnel. In this role, you will compare performance across email, events, paid media, digital programs, and other B2B marketing channels. You will identify where the marketing organization should invest, optimize, or shift spend, and you will provide regular insights and recommendations to channel owners to improve efficiency and ROI. The Marketing Associate Director will lead a team of 1–2 managers (who may themselves oversee analysts) and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization. This includes automating reporting, surfacing actionable insights for marketing and sales stakeholders, and ensuring data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses. This will also require deep partnership with operations and engineering teams to improve data flows, data models, and data quality. In this role, you will be responsible for deep expertise with our marketing platforms, reviewing APIs and data conformance, defining metadata strategies, and simplifying technical outputs into clear narratives for marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels. You will shift seamlessly between business problems—from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer of Kyndryl.
Requirements
- Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
- 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics.
- 2+ years of experience in leading a program with a team and developing talent.
- Proficiency in SQL and Power BI.
- Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce).
- Strong understanding of multi-touch attribution, marketing analytics, B2B funnels, and revenue dynamics.
- Demonstrated ability to manage and mentor managers and analytical talent.
- Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives.
Responsibilities
- Drive insight generation across the B2B marketing organization.
- Analyze performance across marketing channels, audiences, and the end-to-end marketing funnel.
- Identify areas for investment, optimization, or spend shifts within the marketing organization.
- Provide regular insights and recommendations to channel owners to improve efficiency and ROI.
- Lead a team of 1-2 managers and work directly with marketing teams.
- Deliver recommendations, build dashboards, automate insights, and support data-driven decision-making.
- Automate reporting and surface actionable insights for marketing and sales stakeholders.
- Ensure data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses.
- Partner with operations and engineering teams to improve data flows, data models, and data quality.
- Develop expertise with marketing platforms, review APIs and data conformance, and define metadata strategies.
- Simplify technical outputs into clear narratives for marketing teams.
- Lead analytics projects from start to finish, including developing attribution systems and building segmentation models.
- Evaluate performance across key marketing channels.
- Develop segmentation frameworks that support ABM.
- Optimize event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies.
- Leverage LTV and cohort models to guide investment decisions and prioritization.
- Diagnose funnel performance, identify bottlenecks, and recommend actions to improve conversion and revenue impact.
- Present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer.
Benefits
- Medical and dental coverage
- Disability
- Retirement benefits
- Paid leave
- Paid time off
- Discretionary annual bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
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