Chief Marketing Officer (CMO)

Pinnacle Fertility•Scottsdale, AZ

15h

About The Position

The Chief Marketing Officer (CMO) serves as the organization's chief steward of its brand and reputation, with accountability for all internal and external communications, marketing strategy, creative services, digital marketing, website performance, social media, paid media, public relations, and customer engagement. This leader ensures a consistent, compelling brand experience across every touchpoint while leveraging data, technology, and analytics to maximize marketing effectiveness and return on investment. The ideal candidate is an accomplished executive with deep experience leading both B2B and B2C marketing organizations, building high-performing teams, managing agency partnerships, and developing integrated marketing strategies within complex, multi-site healthcare or consumer service organizations.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field required
15+ years of progressive marketing leadership experience, including executive-level responsibility for enterprise marketing strategy.
Demonstrated success leading integrated B2B and B2C marketing organizations.
Experience overseeing enterprise brand strategy, corporate communications, public relations, and creative services.
Experience presenting to Boards of Directors and executive leadership.
Strong financial acumen with experience managing multimillion-dollar marketing budgets and measuring ROI.
Demonstrated success leading agency relationships, contract negotiations, and vendor performance management.
Exceptional leadership, communication, and change management skills.
Proven expertise managing digital marketing, paid media, SEO/SEM, website optimization, CRM platforms, marketing automation, social media, and customer acquisition programs.

Nice To Haves

MBA or master's degree preferred

Responsibilities

Develop and execute the organization's enterprise marketing strategy in alignment with corporate growth objectives.
Serve as the executive owner of the company's brand, reputation, and market positioning.
Advise the CEO and Executive Leadership Team on market trends, competitive positioning, customer insights, and growth opportunities.
Establish marketing goals, KPIs, and performance metrics that directly support business objectives.
Own and protect the organization's corporate brand, visual identity, messaging architecture, and brand standards across all channels.
Lead all internal and external corporate communications, ensuring consistent messaging that strengthens organizational reputation and employee engagement.
Oversee all creative services, including graphic design, copywriting, photography, video production, advertising creative, and branded collateral.
Ensure all marketing and communications materials reflect the organization's mission, values, quality standards, and regulatory requirements.
Develop integrated digital marketing strategies that maximize patient acquisition, engagement, and lifetime value.
Oversee: Paid media (Google, Meta, display, OTT, streaming, and emerging platforms), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media strategy and execution, Email marketing, Content marketing, Marketing automation, CRM strategy.
Continuously optimize marketing performance through analytics, attribution modeling, testing, and campaign measurement.
Own the organization's website strategy, governance, user experience, and ongoing optimization.
Ensure websites effectively support brand awareness, patient education, lead generation, conversion, accessibility, and search performance.
Partner with IT and digital teams to improve website functionality, personalization, analytics, conversion rates, and overall digital customer experience.
Oversee CRM platforms, marketing automation systems, customer segmentation, and data governance.
Utilize analytics to evaluate marketing effectiveness, customer behavior, campaign performance, and ROI.
Establish dashboards and executive reporting that provide actionable insights into marketing performance.
Evaluate and implement emerging marketing technologies that improve efficiency and scalability.
Develop scalable marketing strategies that support national brand consistency while allowing flexibility for local market needs.
Partner with regional and clinic leadership to execute localized campaigns that drive patient acquisition and physician engagement.
Lead relationships with advertising agencies, digital agencies, media partners, creative vendors, and strategic marketing consultants.
Negotiate contracts and manage agency performance to maximize value and measurable outcomes.
Establish performance expectations and accountability for all external partners.
Lead all public relations, media relations, crisis communications, and reputation management initiatives.
Develop proactive communications strategies that enhance brand awareness and organizational credibility.
Oversee awards, sponsorships, speaking opportunities, community engagement, and strategic partnerships.
Serve as executive communications lead during crisis situations.
Develop and manage the annual marketing budget.
Forecast marketing investments and evaluate performance against financial objectives.
Allocate resources based on measurable return on investment and organizational priorities.
Partner with Finance to develop forecasting models and evaluate business performance.
Build, mentor, and lead a high-performing marketing organization focused on innovation, accountability, collaboration, and continuous improvement.
Foster strong partnerships across Operations, Clinical Leadership, IT, Sales, Finance, Legal, Human Resources, and Executive Leadership.
Champion a culture of creativity, strategic thinking, operational excellence, and data-driven decision making.
Lead or contribute to additional initiatives and special projects as assigned.