Chief Marketing Officer (CMO)

Knak•Ottawa, ON

About The Position

Knak is a mission-driven company focused on empowering marketers to be creative. In a world where AI has made creation easy, Knak helps marketers turn ideas into on-brand, high-performing campaigns at scale. The platform is used by leading companies like Meta, OpenAI, NVIDIA, Vercel, Notion, and Stripe. Knak acts as a flexible factory for marketing production, allowing customers to set brand rules, integrate tools, and decide where AI and human effort are applied. The company was founded by marketers, for marketers, starting with email and expanding to all channels. This role offers a unique opportunity for a CMO to define a category, market a marketing product to marketers, and collaborate with a CEO who deeply understands marketing.

Requirements

Proven B2B SaaS marketing leader who has helped scale a company through a meaningful high-growth stage, ideally from roughly $20M toward $100M+ ARR and has done so without burning a gazillion dollars.
Deep, hands-on experience building enterprise demand generation across digital, field/events, partners and other channels — with clear accountability for pipeline and revenue.
A builder who moves quickly, experiments, makes decisions with imperfect information and can operate without everything being predefined.
The ability to go high and low: from company strategy, positioning and executive communication to product details, campaigns, launches and funnel performance.
A strong talent leader who can recruit A players, raise the performance bar and make difficult people decisions when necessary.
Strong brand and creative judgment, with the resourcefulness to find unconventional ways to win without relying on massive budgets.

Responsibilities

Own Knak’s marketing strategy and execution end to end.
Build and scale a marketing organization designed to support Knak’s next stage of growth.
Lead pipeline creation and demand generation with clear accountability for pipeline and revenue.
Develop and experiment with enterprise demand generation across digital, field and events, partners, and other channels.
Help shape company-level go-to-market strategy in close partnership with Sales, Product, Customer, and product marketing leadership.
Build Knak’s brand and develop creative, resourceful ways to increase awareness without relying on massive budgets.
Operate effectively through ambiguity and rapid change, moving quickly, experimenting, and making decisions with imperfect information.
Work across both strategic and tactical priorities, from company strategy, positioning, and executive communication to campaigns, launches, product details, and funnel performance.
Build and lead a high-performing marketing team, recruiting strong talent, raising the performance bar.
Help establish Agentic Marketing Production as an important new category for enterprise marketers.