Chief Marketing Officer

American Financing•Aurora, CO

19h•Hybrid

About The Position

American Financing is hiring a Chief Marketing Officer to lead marketing and scale a modern, full-funnel digital acquisition operation for its nationwide direct-to-consumer lending business. The CMO will own customer acquisition, brand strategy, and end-to-end funnel performance; report directly to the CEO; and serve on the executive team. The role is based in Denver, Colorado, with a hybrid arrangement, and the company hopes the successful candidate will be willing to relocate to Puerto Rico. The CMO will protect and leverage established high-trust media channels while building a high-growth digital acquisition engine across paid social, video, and high-intent non-branded search. The role includes setting marketing strategy and budget, improving funnel performance and downstream conversion, modernizing marketing technology and lifecycle operations, and ensuring campaigns and digital tools comply with applicable lending regulations. The position calls for substantial growth-marketing and executive experience, along with fluency in mortgage products, loan origination economics, advertising compliance, performance marketing, conversion optimization, and attribution and reporting. Lending or fintech experience is preferred but not required.

Requirements

10 or more years of growth-marketing experience.
At least 4 years in an executive role such as CMO, VP Growth, or VP Performance.
Solid understanding of residential mortgage products, loan origination economics, sales conversion metrics, and financial advertising compliance.
A proven track record deploying eight-figure annual budgets across Meta, YouTube, and non-branded search with positive marginal ROI.
Demonstrated success building high-converting interactive digital flows, calculators, and intent-matched landing experiences for cold traffic.
Strong background in server-side attribution, multi-touch modeling (MMM/MTA), and closed-loop CRM/LOS reporting.

Nice To Haves

Experience in D2C lending, residential mortgage, or consumer fintech; lending or fintech experience is preferred but not required.

Responsibilities

Define the annual marketing strategy and multi-million-dollar budget, and report regularly on key metrics.
Build and scale direct-response acquisition across Meta, YouTube, and search engines.
Improve non-branded search conversion using dynamic landing pages, interactive rate tools, and guided qualification funnels.
Protect and optimize national media partnerships and brand ambassadors, and adapt broadcast brand equity into native digital creative and high-converting video assets.
Partner with Sales and Production to align lead flow with operational capacity and connect advertising optimization to conversion and unit economics.
Modernize the tracking and data stack, including server-side tracking, offline conversion APIs, attribution modeling, and CRM/LOS integration.
Automate customer lifecycle and recapture workflows.
Partner with Legal and Compliance to ensure campaigns, digital tools, and rate disclosures comply with CFPB, TILA, RESPA, and state lending standards.