Resource Chief Marketing Officer CMO

Vibra Healthcare•Mechanicsburg, PA

9d•Remote

About The Position

We are seeking a Resource Chief Marketing Officer to join our team! This role is responsible for developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned hospital(s). The position involves developing business development plans, creating strategic plans, and implementing processes to support business growth. As a field-based position, it requires building and maintaining inpatient and outpatient referrals and admissions while complying with state and CMS rules and regulations. The role also oversees marketing tracking systems, the intake process, payor relationships, and community education. Collaboration with hospital management and clinical teams is essential for maintaining positive relationships internally and in the community.

Requirements

Bachelor’s Degree or equivalent experience in a related field.
Minimum five (5) years of experience in marketing/leadership in a healthcare environment.
Strong background in client services and relationship management.
Supervisory/leadership experience.
Current, valid, and active driver’s license.
Ability to travel using publicly available air and ground transportation.

Nice To Haves

Master’s Degree preferred.
Ability to effectively manage a team.
Ability to compute statistics, analyze referral trends, and develop budget/marketing plans.
Ability to establish and maintain positive working relationships.
Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts.
Results-focused, innovative and creative problem-solver with the ability to engage commitment from others.
Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills.
Ability to project a professional image.
Knowledge of regulatory standards and compliance requirements.
Strong organizational, prioritizing and analytical skills.
Ability to make independent decisions when circumstances warrant.
Working knowledge of computer and software applications used in job functions.
Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Responsibilities

Develops and implements marketing strategies.
Supervises the marketing and strategy team, including recruitment, development, and retention.
Manages client account management within assigned hospitals.
Develops business development plans and strategic plans.
Designs and implements processes to support business growth.
Builds and maintains inpatient and outpatient referrals and admissions.
Ensures compliance with state and CMS rules and regulations.
Oversees marketing tracking systems, the intake process, payor relationships, and community education.
Works closely with hospital management and clinical teams to maintain positive relationships.
Provides marketing leadership, education, training, coaching, and support to the team.
Ensures team compliance with Vibra Healthcare’s documentation policy and procedure.
Facilitates business growth by working with clients and business partners.
Builds and maintains high-level contacts with customers and business partners.
Drives prospects, identifies new customers and markets, develops market approaches, and prepares proposals.
Utilizes strategic thinking and sharp execution to exceed revenue, census, and admissions goals.

Benefits

Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets
FREE prescription plans
Dental and Vision coverage
Life insurance
Disability Benefits
Employee Assistance Plan
Flex Spending plans
401K matching
Additional Critical Illness, Accident, and Hospital plans
Company discounts for mobile phone service, electronics, cell phones, clothing, etc
Pet Insurance
Group legal – provides legal assistance with personal legal matters
Tuition and continuing education reimbursement
Work life balance