Chief Marketing Officer

Stakemate

6d • Hybrid

About The Position

We’re looking for a Chief Marketing Officer to lead the marketing engine that will carry Stakemate from its recent exponential growth in the UK to sustainable global scalability. This role involves working directly with the Founder & CEO to own the entire marketing function, including brand, growth, funnel conversion, and lifecycle. The position requires a blend of hands-on execution and long-term strategic planning. It is suited for an individual who thrives in a fast-paced environment and desires to own the marketing roadmap of a rapidly growing company, managing and scaling significant budgets across multiple jurisdictions while building a brand that challenges the traditional gaming sector.

Requirements

• 15+ years in marketing roles with progressive leadership and strategic responsibility.
• Proven experience managing large paid budgets at scale: comfortably deploying well over £1m per month and scaling spend quickly while holding efficiency targets (CPA/ROAS/LTV).
• Data and revenue driven: obsess over the numbers and hold yourself and the team accountable to hit your metrics and drive top line growth.
• Experience working directly with the CFO on managing budgets and CPO in creating a seamless golden comms thread.
• Experience marketing across different jurisdictions with different regulations, adapting acquisition, brand, and messaging to local rules and consumer behaviour.
• Proven track record building or significantly scaling brand across the full funnel: brand & creative, performance/growth, and lifecycle/CRM.

Nice To Haves

• Background in high-growth B2C / consumer-app businesses.
• Strong grasp of mobile app marketing, attribution, and the measurement challenges of a privacy-first world.
• Understanding of how to leverage AI practices and developments into creative production, targeting, and marketing operations.
• Approach problems with an AI first mindset, hiring is not always the first option.
• Proactive, low-ego operator who thrives in lean teams and takes ownership from day one.
• Love leading and mentoring your A-Team players to get to the next level.

Responsibilities

• Build and manage a lean marketing team, spanning multiple countries/offices and the full marketing stack: Brand, Performance/Growth, Lifecycle & CRM, along with our Sports and Gaming Content teams.
• Manage our growth team with budgets well over £1m per month and growing rapidly, across channels such as Meta, Moloco, and other UA partners, driving efficient CPA/ROAS.
• Plan and implement new marketing initiatives such as market expansion into new jurisdictions, coordinating the whole project across teams, working on budgets, forecasts, and the commercial/regulatory challenges of marketing a betting product in each region.
• Develop a scalable brand and creative operation that fuels performance channels and builds long-term brand equity as the business grows.
• Set the groundwork for product-marketing with best practices across every jurisdiction.
• Drive our sports and gaming teams from content management to growing revenue.

Benefits

• Competitive salary reflective of the strategic importance of this role.
• Meaningful equity package: you’re building something valuable, you should own a piece of it.
• Flexible hybrid model.
• Direct access to founders and real strategic influence.
• The chance to say you built the marketing function for one of Europe’s most innovative gaming startups.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed