Chief Marketing Officer (CMO)
About The Position
Meridian Trust is seeking a Chief Marketing Officer (CMO) to lead its marketing, branding, and member experience efforts. The CMO will be responsible for developing and executing a dynamic marketing and branding program, shaping the brand's presence, championing user experience, translating strategies into organizational wins, guiding projects from inception to completion, and enhancing brand awareness and service value within the communities served. This role requires a creative and data-informed strategist who can build strong relationships, understand business objectives, manage projects effectively, and lead a team in creating valuable resources.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field required; master’s degree preferred.
- Proven experience leading marketing promotions, campaigns, websites, and media communications that deliver strong ROI and organizational value.
- Successful background in project management, process improvement, and new product or service implementation.
- Ability to analyze data, evaluate results, and identify meaningful improvements in service, product development, member experience, or organizational culture.
- Strong leadership skills with the ability to motivate employees, coach and develop team members, resolve challenges, and build a positive team environment.
- Excellent time management and organizational skills, with the ability to manage multiple priorities, projects, and moving pieces at once.
- Demonstrated ability to work successfully with project teams, staff, vendors, members, and cross-functional partners across departments, branches, and the organization.
- Experience actively coaching and developing a team while fostering strong business relationships and a passion for quality improvement.
- Understanding of website design and development, digital marketing best practices, and campaign performance analysis.
Nice To Haves
- Master's degree preferred.
Responsibilities
- Lead the development and execution of a dynamic marketing and branding program.
- Shape how the brand shows up in the world.
- Champion thoughtful design and user experience.
- Turn smart strategies into real organizational wins.
- Guide exciting projects from spark to success.
- Grow positive brand awareness and service value across the communities served.
- Lead the team in creating and implementing helpful resources for operational leaders and frontline staff.
Benefits
- Competitive pay
- Medical insurance
- Dental insurance
- Vision insurance
- 401k with employer match
- Employer-paid life insurance
- Paid holidays
- Paid time off
- Flexible spending accounts
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What This Job Offers
Job Type
Full-time
Career Level
Executive
