Chief Marketing Officer (CMO)

WorkStaff360
Onsite

About The Position

WorkStaff360 is a Canadian-based virtual staffing company with a global workforce. We're seeking a Director of Marketing to drive performance marketing, lead generation, and digital optimization strategies from our Islamabad office. This is a strategic, hands-on leadership role for someone who excels in digital campaigns, CRM systems, and data-driven growth.

Requirements

  • 7+ years of marketing experience with proven leadership
  • Expertise in CRM systems (GoHighLevel or HubSpot) and marketing automation
  • Google and Meta Ads certified or equivalent experience
  • Strong understanding of SEO, funnel optimization, and analytics tools
  • Familiarity with AI tools for content, campaign optimization, and market analysis
  • Strategic thinker with solid execution and project management capabilities

Responsibilities

  • Oversee and streamline company websites for conversion, performance, and SEO
  • Plan and execute paid ad campaigns across Google Ads and Meta Ads
  • Manage CRM systems (preferably GoHighLevel or HubSpot) including pipelines, workflows, and automations
  • Optimize lead generation funnels, landing pages, and CTAs
  • Drive organic growth using AI-powered tools (e.g., ChatGPT, Claude, SurferSEO, etc.)
  • Track performance metrics and prepare reports for executive leadership
  • Lead team of designers, copywriters, and performance marketers (remote)

Benefits

  • Competitive salary
  • Performance-based bonuses
  • Career growth opportunities with international exposure
  • Dynamic team culture with in-house and remote collaboration
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