Business Manager Jobs

About The Position

Requirements

• Bachelor's Degree in Marketing, Business, Communication, or a related field from an accredited college or university.
• Minimum of 4 years of experience in E-Commerce and digital marketing.
• Professional experience with implementing social media strategies.
• Knowledge of Klaviyo (or other e-mail/SMS platforms).
• Knowledge of Hootsuite.
• Knowledge of Meta Business Manager.
• Knowledge of Instagram, Facebook, TikTok.
• Knowledge of AI-enabled marketing and content tools (e.g., generative AI for copy, imagery, and ideation).
• Knowledge of content creation best practices.
• Knowledge of PPC concepts.
• Knowledge of data analytics and AI assisted reporting tools (GA4 preferred).
• Knowledge of basic HTML for digital content.
• Knowledge of Magento 2.2 CMS.
• Knowledge of B2B and B2C e-commerce workflows.
• Knowledge of end-to-end digital marketing automation and customer engagement.
• Skill in E-mail and SMS marketing execution.
• Skill in organic social media management and community engagement.
• Skill in supporting paid media initiatives.
• Skill in using AI tools to accelerate content development, personalization, and testing.
• Skill in analyzing marketing data to identify trends and AI generated insights and optimization opportunities.
• Skill in coordinating cross channel campaigns.
• Skill in creating on brand digital content.
• Skill in organizing projects, managing deadlines, and communicating effectively with internal and external partners.
• Ability to apply A/B testing, segmentation, personalization, and AI driven optimization strategies to improve campaign performance.
• Ability to ensure consistent messaging and creative alignment across digital channels.
• Ability to interpret analytics and AI generated insights to generate actionable insights.
• Ability to maintain accurate and timely content updates within Magento.
• Ability to collaborate cross functionally to support integrated, data driven marketing initiatives.
• Ability to exercise sound judgment in the ethical and responsible use of AI technologies.

Nice To Haves

• Experience using AI-enabled marketing or content tools is strongly preferred.

Responsibilities

• Sets the vision and manages overall content strategy and social performance aligned with the organization’s goals, values, and target audiences.
• Leverages AI assisted content ideation, trend analysis, and performance insights to enhance relevance and efficiency.
• Stays updated on the latest social media trends and evolving AI capabilities and platform best practices.
• Collaborates with cross-functional departments, Councils, volunteers, stakeholders, and external partners to align social media efforts with broader marketing initiatives.
• Monitors social media channels for potential reputation risks and emerging sentiment using both manual review and AI supported social listening tools and addresses them promptly.
• Develops crisis communication protocols and collaborates with the communications team to manage sensitive situations effectively.
• Builds, schedules, and optimizes e-mail and SMS campaigns in Klaviyo, using UTMs, segmentation, dynamic personalization, AI supported send time optimization, A/B testing, and mobile first best practices.
• Supports paid media efforts by assisting with campaign coordination and performance analysis, including the use of AI driven insights for audience targeting and optimization.
• Assists with website content updates in Magento, ensuring accuracy, promotional readiness, SEO optimization, and alignment with ongoing marketing campaigns, leveraging AI tools where appropriate.
• Performs other job-related duties as assigned.

Benefits

• Equal opportunity employer that is committed to diversity and inclusion in the workplace.