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Business Manager, SCARS & Barbwire

GORUCK•Jacksonville, FL
•Onsite
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About The Position

The Business Manager will build and run GORUCK’s Barbwire seconds program and SCARS shop. The role is based at the LVK warehouse in downtown Jacksonville, Florida, with regular time at headquarters in Jacksonville Beach, and reports to the VP of Operations. The manager is responsible for gear that the 3PL sets aside as unfit for stock under the Returns SOP, as well as repairs and trade-ins, through sale, shipment, or salvage. Success is measured by clearing return bins, Barbwire revenue and margin, and getting repairs shipped the same week they arrive. The manager reviews returns set aside by the 3PL and determines whether to clean and restock them, rework them for Barbwire, customize them, strip them for parts, or donate them. They operate the Barbwire store, including product photography, listings, pricing within agreed guardrails, shipping, planning drops with Marketing, and maintaining a five-star customer experience. They also identify ways to grow the supply of gear for second-life offerings, including patches, embroidery, one-of-a-kind builds, and Built by SCARS. The role leads the SCARS shop, setting weekly priorities for the SCARS Lead and technicians across repairs, Barbwire rework, customizations, and Built by SCARS. Responsibilities include hiring, scheduling, productivity tracking, timecard approval, and accountability, as well as helping with shop work when the queue backs up. The manager builds the SCARS budget and tracks revenue, labor, materials, and margin for repairs, Barbwire, and Built by SCARS; reports monthly to the VP of Operations and Finance; owns quality control and restock standards; and provides Product with data-backed feedback on product failures. The manager monitors use and costs of the SCARS Lifetime Guarantee and recommends changes to its wording or framework to the VP of Operations. They purchase parts, materials, and supplies within budget, maintain machines, and use Claude or other AI tools to reduce manual work in listings, tracking, and reporting. They work with the technology team to move effective processes into systems for scan tracking, listings, and financial reporting, and coordinate connections between the shop and HQ for Built by SCARS rotations, events, photo shoots, and workouts.

Requirements

  • At least 5 years of experience in e-commerce, resale or recommerce, retail or warehouse operations, or running an inventory business.
  • Demonstrated experience selling inventory others have written off through marketplaces, outlets, drops, or a personal store, with results that can be shown.
  • Experience managing hourly teams of three or more, including scheduling, productivity, accountability, and hiring.
  • Experience building budgets and tracking a P&L in spreadsheets; familiarity with COGS, labor cost per unit, and margin.
  • Regular use of Claude or similar AI tools to automate repetitive work; candidates will be asked to demonstrate this in the interview.
  • Comfort working on a warehouse floor, standing, lifting, and packing, and willingness to perform hands-on tasks.
  • Bachelor’s degree or equivalent hands-on experience.

Nice To Haves

  • Experience building or running a seconds, refurbishment, trade-in, or resale program.
  • Knowledge of soft goods and ability to assess whether an item needs a quick repair or is beyond repair; sewing ability.
  • Ability to photograph and list products quickly and present them well.
  • Experience building tools such as Sheets, AppSheet, Zapier, simple scripts, or AI agents.
  • Rucking experience and familiarity with GORUCK and its community.

Responsibilities

  • Review returns designated as unfit for stock and decide whether to clean and restock, rework for Barbwire, customize, strip for parts, or donate them.
  • Hold the 3PL to the Returns SOP and flag failures to Operations.
  • Run the Barbwire store by photographing, listing, pricing within agreed guardrails, and shipping products.
  • Plan Barbwire product drops with Marketing and maintain a five-star customer experience.
  • Find ways to expand the supply of gear for second-life offerings, including patches, embroidery, one-of-a-kind builds, and Built by SCARS.
  • Set weekly priorities for the SCARS Lead and technicians across repairs, Barbwire rework, customizations, and Built by SCARS.
  • Ensure repairs ship the same week they arrive.
  • Hire, schedule, track productivity, approve timecards, and hold team members accountable.
  • Assist with intake, preparation, teardown, photography, and packing when the queue backs up.
  • Build the SCARS budget and track revenue, labor, materials, and margin for repairs, Barbwire, and Built by SCARS.
  • Report monthly to the VP of Operations and Finance.
  • Own SCARS quality control and restock standards, and provide Product with data-backed feedback on product failure patterns.
  • Track how the SCARS Lifetime Guarantee is used, what is covered, and associated costs; recommend changes to the VP of Operations.
  • Purchase parts, materials, and supplies within budget and keep machines serviced.
  • Use Claude and other AI tools to reduce manual work in listings, tracking, and reporting; work with the technology team to implement effective systems.
  • Coordinate shop and HQ participation in Built by SCARS rotations, events, photo shoots, and workouts.

Benefits

  • GORUCK-sponsored insurance
  • 401(k)
  • Generous PTO
  • Unlimited free entry to GORUCK events
  • Deep discounts on gear

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What This Job Offers

Job Type

Full-time

Career Level

Manager

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